The State of Fashion Film Talk

The State of Fashion Film Talk at FASHIONCLASH Fashion Film Festival

A panel consisting of renowned fashion film makers and directors such as Raquel Couceiro, Marie Schuller, Kathryn Ferguson and Ditte Marie Lund.
Niccolo Montanari is in conversation with these professionals, to get to know more about the fashion film industry and the state of the art of the fashion film. 

Talk / Room 2 / 4 Nov. / 16:00 - 17:30 / Runtime: 90 min 
Prize €9,00. Find your tickets here 

The State of the Art of the Fashion Film
Fashion and film have been hand in hand and influencing each other for decades, for example in classics like Breakfast at Tiffany's or more recent examples like A Single Man or The Neon Demon. More and more the fashion film has become an essential part of the communication strategy of each fashion brand. In this era of e-culture, it is one of the best ways to capture a fashion narrative and to reach a wide audience via online platforms and media. Challenging the norms of traditional advertising techniques and moving fashion shoots, designers have embraced film as an art form and have moved away the use of mundane product placement.

Film as a medium is an incredible discipline to tell stories. Nowadays, the genre is highly on the rise and also embraced by major directors such as Wes Anderson, Miranda July, Martin Scorsese and David Lynch who are engaged in making fashion films. In less than ten years the fashion film broke from the off schedules through to the core of the fashion industry. The fashion films are no longer used as a means of communication but also presented as independent artworks. Big brands like Dior, Chanel, Prada and Gucci are spending loads of money on editorial campaigns and fashion films.

Undoubtingly the fashion film is here to stay. The industry has to look further than just clothes and photography. Technological developments have made fashion films more accessible; for instance, you can now film a fashion film entirely on your phone.

What is the future of fashion film and the state of the art of fashion film? 
With the FASHIONCLASH Fashion Film Festival we invite you to discover the beauty and the potential of fashion film.

Fashioning the City conference at RCA London

Last week FASHIONCLASH attended this unique conference at Royal College of Arts in London.

'Fashioning the City: Exploring Fashion Cultures, Structures and Systems' is an international and interdisciplinary conference initiated by  Nathaniel Dafydd Beard, who was one of the participants in the FASHIONCLASH Maastricht 2010 exhibition.
FASHIONCLASH shared the plenary round table discussion with Kaat Debo (MoMu), Kathryn Ferguson (filmmaker and curator) and  Dr. Marie Reigels Melchior, (Designmuseum Danmark).
Beside that there were speakers and presentations from Stefan Siegel (Not Just A Label), Professor Wendy Dagworthy (RCA London), Professor Julie Sommerlund ( Royal Danish Academy of Arts - School of Design) and man more.
Overal it was a very well organized and inspiring conference.
We were very honored to be a part of  this conference among with speakers and leading fashion institutions from all over the world.

More about the conference:
http://fashioningthecity.wordpress.com