Please introduce yourself: AVADEM is the fashion label by Anouk van der Meij, a fashion design graduate from the School of Arts in Utrecht. With AVADEM she stands for more spirituality and comfort in the (fashion) world. It gives you the option to wear something comfortable and look edgy and fashionable. She encourages dressing in more lounge and oversized clothing, with wide shapes and lots of layering. This way she tries to make people wearing her clothes feel more happy in their own skin.’
