maandag 29 mei 2017


Steven Van de Ryt is a Dutch designer based in Eindhoven. He graduated in 2016 from the School for the Arts Utrecht (HKU). Since his days at the Summa College Eindhoven he developed an interest in fashion techniques and craftsmanship, but also on experimental fashion and couture. 
His work has been published in magazines such as Harper’s Bazaar UK and the upcoming Vogue Talents Italia SS17, as well as French director’s Jalil Lespert new movie.

He is currently working on a new collection for FASHIONCLASH Festival 2017, the first collection under the label STEVEN VANDERYT.

You will be able to see his work during Show 2 at 20:30 on Friday, June 30 at SAMdecorfabriek. Get your tickets here.

How would you define fashion?
How one defines fashion is really open to interpretation. For some it is what they wear, while for others it's what they see on the runways. I would define fashion as everything that has to do with clothing. But there are levels to fashion. Fashion is what we see in the street, but also what we see on the runways. These are two different levels that should inspire each other. We project the world we live in through our way of dressing. The creators of (high) fashion have leading parts in these views on the world through fashion and they work to inspire or demonstrate our world.    

What fascinates/inspires you and why?
Global social issues and differences. Art, music and different cultures.

vrijdag 26 mei 2017


Partner of FASHIONCLASH Festival since 2016 

FASHIONCLASH is teaming up for the 2nd time with DS Automobiles during the 9th edition of FASHIONCLASH Festival. Driving our senses and sharing our love for creativity, craftsmanship, beauty and innovation – not just regarding design and aesthetics but all areas of the arts.

donderdag 25 mei 2017

JEN MM Design - FASHIONCLASH Festival 2017

Meet Jennifer Moica. She is an Italian currently living in Germany. She studied at the AMD Academy for Fashion & Design in Düsseldorf, Germany and won the “Fresenius New Talent Award 2011” in Fashion Design. She also obtained a “Fresenius New Talent Award 2012 in Fashion Design” upon graduation.

Since childhood she knew she wanted to work in fashion. That was due to her everlasting passion for creativity and art. At the age of 16, she took a sewing course to learn more about fashion and the process of its creation in order to pursue a career in the field. She owns a Yorkshire terrier, whom she misses dearly whenever she is away from home. Her guilty pleasure is cake and her favorite social media app is Instagram.

Here are some insights from Jennifer herself, on the process of fashion design and this year’s theme of the FASHIONCLASH festival.

You can meet Jennifer and buy her designers during FASHIONCLASH Festival at the 'Fashion Makes Sense Lab' from June 30 - July 2. (free entrance).
More information about the program: here.

woensdag 24 mei 2017


4 March – 21 May & 25 May – 6 August2017 
Location: SCHUNCK* Glaspaleis, Vitrine 

A multidisciplinary exhibition that questions the relationship between fashion and art. Curated by FASHIONCLASH and organized in collaboration with SCHUNCK*.

Fashion occupies a prominent position in our contemporary culture and is one of the largest industries in the world. But is it art?
The status of fashion within the art sphere is an everlasting subject of debate. There are legendary designers who identified themselves as artists such as Elsa Schiaparelli, who declared in her autobiography that she considers fashion design not as “a profession, but as an art.” Nowadays many prominent designers such as Martin Margiela, Miuccia Prada, Karl Lagerfeld and Marc Jacobs reject this statement.

My designs are based on my paintings. The paintings and the fashion go hand in hand. I get inspired by the way of thinking and moving of our society, I want to translate this into my textiles and paintings – Jade van der Mark

Within the academic sphere and the world of young designers there are many examples of cross-overs with art and autonomous approaches to fashion as a form of art. The multidisciplinary FASHION VS. ART exhibition displays a selection of work by fashion designers who in their own practice question and challenge the boundaries of fashion as a form of art. With their playful and innovative approach to fashion they stimulate our imaginary world and question our perception. Ask yourself: Is it art or is it fashion?

The ‘clash’ in FASHIONCLASH represents the encounter between cultures, artistic disciplines, audience and fashion. FASHIONCLASH believes that the art of fashion can stimulate critical debate about the role of fashion within our society and the world of art.
FASHIONCLASH presents the art of fashion not only by scouting outspoken avant-garde designers and providing a platform for upcoming talent, but also by organizing cross-over projects such as the CLASH project. Since the first edition in 2009 the CLASH Project challenges every year ten artists and designers from different artistic disciplines (all non-fashion) to transform their practice, both materially and conceptually, into a ‘wearable’ fashion outfit, that can be presented on the catwalk during FASHIONCLASH Festival. The perfect opportunity for creative minds to step out of their comfort zone, to play and experiment!

More information:

For me fashion and art are inseparable. All artists try to capture memories and emotions. Fashion or art unfolds itself when people can relate to it”  Marlou Breuls

Exhibition opening times:
Tuesdays to Sundays from 9 a.m. to 23 p.m. SCHUNCK* Glaspaleis, Shop window. The presentation will undergo a changeover halfway through the exhibition period.

Part 1 (4 March – 21 May)
Aina Seerden, Vandaag de Toekomst, By vanharten, Chris van den Elzen, Studio Dennis Vanderbroeck, Elvira ’t Hart, Femke Agema, Statement made by Jade, Pot Luck, Mieke Kockelkorn, Minou Lejeune, Pleun van Dijk (reborn), Sanna Schubert, Sidi El Karchi, Vera Gulikers

Part 2 (25 May – 6 August 2017)
Vandaag de Toekomst, Antoine Peters, Anouk van Klaveren, Charlotte Van de Velde, Femke Agema, ISIS ELSA FEE, Statement made by Jade, Marie-Sophie Beinke, Marlou Breuls, STEVEN VANDERYT, Tiel Janssen Design, Vere van Hal


Meet Nadia Montero and Laura Searle - the designers behind L’EGSQÈRE, based in Barcelona (Spain).
Nadia originally comes from Bilbao and Laura is from Madrid. They have both studied all over Europe, in the following schools: LCI Barcelona, London College of Fashion and Haute Ècole Francisco Ferrer (Belgium). After having finished their studies, they joined forces and started their own brand - L’EGSQÈRE. The message they convey with their work is freshness, fun, dynamism, versatility and creativity.

In addition to that, they have also worked for international brands such as Viktor & Rolf, Boris Bidjan, Marques Almeida or Preen by Thorton Bregazzi. They both realized that they wanted to work in fashion at a young age, due to their everlasting love for arts and creativity. Aside from fashion, they have also acquired knowledge in fields related to it such as advertising, photography, fashion marketing and business.
They think that it would be nice to explore the relationship between fashion and 3D printing, craftsmanship and local techniques. Their guilty pleasures are sour candy, dark chocolate and tacos. Before the creation of L’EGSQÈRE, Laura and Nadia worked separately.

Read more about that, and other interesting facts about L’EGSQÈRE below:

What are so far your main achievements in your career?
Before creating L’EGSQÈRE, Nadia Montero and Laura Searle worked separately. Nadia’s first collection “Resilience” was selected as one of the top 20 emerging talents in 080 Barcelona Fashion Week, as well as a finalist of the prestigious international contest Arts of Fashion Foundation in San Francisco. She was also a finalist of BIAAF, a contest held by the Guggenheim Museum, which selects emerging talents across the world. Laura Searle’s first collection Litost, was selected to open Mercedes Benz China Fashion Week, as well as a finalist of the ID Awards, in Dunedin Fashion Week New Zealand. She's won the 1rst prize in the Trendipia & Grazia Magazine design contest, as well as the 2nd prize in the Marie Claire young talents design contest. Her first fashion film, has already been part of the Official Selection of festivals all over the world, and actually nominated for the ASVOFF9, by Diane Pernet.

vrijdag 19 mei 2017

Jo Cope - FASHIONCLASH Festival 2017

Jo Cope is a conceptual fashion designer based in Leicester, United Kingdom. She graduated in 2017 from a Master’s in Fashion Artefacts at The London College of Fashion. She is a founding member of DAP, a London-based design and performance lab. She has been commissioned to design an Aerodynamic Dress for the British Grand Prix by Silverstone Race track and has been funded by the Arts Council to create a solo installation for the Leicester Museum. She exhibits in the National Centre for Crafts, creating concept shoes for the Shoe Museum’s permanent collection.
She is currently working with curator Liza Snook from the Virtual Shoe Museum NL and is about to embark on a collaboration which will culminate in a fashion performance at Sadler’s Wells Theatre London in November 2017.

Jo Cope's work can be seen at FASHIONCLASH Festival during the Fashion Makes Sense LAB on June 30 - July 2 at SAMdecorfabriek.

How would you define fashion?
In literal terms: clothing is a social conditioning and a superficial body covering that allows us to play with our identity. For me it is a wonderful canvas, a projector of the inner self, an evolving interpreter of the world, the outer human layer.

What fascinates/inspires you and why?
Human beings, the cycle of life, repetitive shared behaviors, love, relationships, everything we experience whilst on the earth, abstraction of the literal, symbolic interpretation, conceptual art.
Because art is a great means of expressing, learning and communicating ideas that are the closest to me. I am fascinated by taking something known such as a shoe and leading it into new version of itself by analyzing the deeper aspect of what it really is through its conceptualization.
Abstracting, conceptualizing and creating metaphors is what interests me.

Finding your own distinctive voice can be difficult, where and how do you find your personal creativity (before you start designing/during the design process)?
I am driven by strong convictions about materializing visions that manifest in my mind’s eye. The craft methodology and material evolution is something I have continued to evolve in response to the forms that I wish to create.

What challenges did you face during the design process?
The making is the most challenging, when I start with a mental image it is rarely going to be straight forward in the making process, however this is the part I find interesting, continually experimenting with different making methods and materials to get closer and closer to realizing my dream in 3D. A most recent example was pushing to the limits a traditional shoe making craft process; hand stretching a meter long shoe over hand sculpted wooden forms. It took 2 people to last and many months of prototyping to figure out a way of making the shoes completely hollow yet fully stable in form.

What do you want to communicate with your work in general?
I want to use a known object of fashion that we have a physical connection with to express deeper emotional life experiences. I also want to challenge our visual preconceptions of fashion asking questions like ‘What is a bag?’ and readdressing how they could be reconstructed from a conceptual perspective.

Can you tell us something about the project you will present at the FASHIONCLASH Festival?
 The project is called The Language of Feet in the Walk of Life. The inspiration is life, things personally experienced or observed; the relationship with the self, relationships with others, concepts which include: self-loss, self-abandonment, co-dependency, self-discovery, experiences with the internal self through imagination.
The research included the act of walking, and how we can become our own action and body language where I focused on reading the feet in social situations. The feet are an interesting part of the body because we are often very unaware of their subtle but powerful projection. In the situation of desire the feet point directly towards the object of interest, in the opposite situation the body may continue to point politely forwards but at least one of the feet will be pointing towards the exit. I am materialising the negative or unseen spaces in situations that relate to human cognition, foot and shoe. 

What do you try to communicate with your project?
The idea is that shoes can be deep autonomous objects that can visually communicate something other than the literal function or aesthetics. Each conceptual shoe represents and projects experiences that relate to the concept of ‘Self’. The relationship we have throughout life with our internal and external being and how relationships with others can impact, collide and overlap with our own state of being.

Why have you decided to participate at FASHIONCLASH Festival? 
Because Fashionclash is representing the boundaries being pushed in the progression of fashion as intelligent art object, it gives the opportunity and freedom to create an installation based presentation which is in line with the gallery environment which is where my work is created for.

FASHIONCLASH is already working on future themes. What are the topics you find interesting? 
Things relating to human experience or something very abstract and open.

What are your thoughts regarding ‘religion and fashion’?
I have created work that relates to religion in my own work previously in a more conceptually abstract sense, religion is a part of society and in that sense it creates an interesting dialog that can be explored through clothing.

Does fashion make sense to you? 

Fashion in the context of art makes sense as an evolving form which offers ongoing exploration in understanding the self and in helping me to create connections with others through shared experience.

What are your thoughts on making ‘fashion’ more environmentally-friendly?
Environmental conscience is obviously important in every aspect of life and fashion is part of this. For myself working with alternative fashion materials such as wood, I have to consider materials use in general and the impact I have. From cars to clothing more must be done to lower the impact on the environment, working on one off bespoke fashion art pieces I can often pick up discarded materials and recycle, I’ve been really impressed with the change in attitude in the common household where people have come back to the mentality of leaving things out in the street for others to re-use.

What are your thoughts on the senses in relation to the human body?
The senses are one of the things that make us more sensitive as human beings, connecting us to experiences in an intimate way. The sense of the self and the relationship and development of the inner being and how that might be projected outwardly is explored in some of my work.

Do you think that fashion can contribute to a better world / better well-being, and what do you do to make a difference?
Fashion is a universal object that we can all relate to and in that it can be used as a social, political and personal commentary and voice. When working as a lecturer and workshop leader I use fashion to build confidence in others and help them to understand that we can rid ourselves of preconceptions and operate in a way that is free and truthful to our own ways of seeing.

What senses are engaged in your creation process?
Touch primarily, in the sculpting phase I am using feel to sense the flow and contours of the object and also physical contact too see how the body connects and becomes one with the object. The senses help to create a mind and body connection which becomes the more spiritual experience of art. I am engaged with the mental instinct and the development of mental creativity through the development of the imagination. I am also engaged with the inner self and use the subconscious to process the internal being into metaphorical external objects that have their own humanistic character.

How does technology change your creation process?
Technology has acted as a tool to capture very hand created forms when prototyping and transport them into alternative materials without losing the artist hand, lasers scanners allowed me the freedom to change materials from less stable prototyping ones to more solid milled CNC or 3D printed.

Fun Facts

What’s a standard day for you?
Somewhere between the studio using my hands, prototyping, making, answering emails, and when lecturing in fashion energizing approx 60 students to create and think.

Vegan, vegetarian, healthy diet or any food will do?
Pescatarian and generally healthy.

What’s your favourite song at the moment?
So much music, too little time. Listening to music mainly on vinyl of all description, original 90’s rave is good to work to.

Best Tv-show/movie at the moment?
I’m interested in observing people in relation to love and relationships so things relating to ‘dating’. I watched an episode of Catfish today, tragic and sad in one sense and bizarre and funny in others, but essentially very real life and a product of our time. I have to contrast any trash with something artistic in film or documentary based.

Are you a people's person or a loner?
Goes with the territory, I love being on my own and having all of my head space in working and creating, but when I’m with people I like to have fun and I can be a bit of a joker. 

Do you have a pet?
I looked into it until I read the words ‘as much responsibility as a child’.

Your favorite quote?
'An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.Charles Bukowski

What’s your favorite city?
I lost my heart in LA when I was 16 and I’ve been meaning to go back and claim it back ever since.

What do you enjoy the most in life?
Love and Art.

Instagram account you think deserves more attention?

In a social media rebellion I resisted having an instagram account for a long time. But now I have I am enjoying connecting with interesting people, so to help me catch up I would have to say @jocopeconceptualfashion. Also a great paper engineer I came across is @horstkiechle, he’s a supporter of my work and I would like to give him some love back. 

Read more about Jo Cope's work:




FASHIONCLASH is always looking to collaborate with future fashion talent. During the Collaborative Unit Project, we challenged the minds and creativity of the students of the University of the Arts London (UAL), London College of Fashion. FASHIONCLASH worked closely with students Caroline Zaidan, Isabelle Violet Thibault, Susanne James and Eleftheria Karipidi on the topic ‘Fashion Makes Sense’, this year’s FASHIONCLASH Festival theme. They were challenged to research the engagement between fashion and the body/senses. And they needed to engage with the public on the issue: How can fashion (designers, consumers, and the industry) nowadays actually connect with the body and human beings instead of being just a simple aesthetic of a symbolic phenomenon?



FASHIONCLASH festival takes place in the beautiful and vibrant city of Maastricht. Maastricht is known for its quaint streets, unique fashion boutiques, traditional architecture, rich history, international atmosphere and lovely restaurants. A perfect place to stay, especially when it’s FASHIONCLASH Festival time! Together with our partners Hotel NH Maastricht and Amrâth Grand Hotel de l'Empereur we will promise you a night & weekend to remember!

dinsdag 16 mei 2017


Proud sponsor of FASHIONCLASH Festival since 2010 & social design project FabricAge

FASHIONCLASH is honoured to team up for the 8th time with COFFEELOVERS during the 9th edition of FASHIONCLASH Festival. AND we can also count on their support during the realisation of our first FabricAge textile design piece for the city of Maastricht in Centre Céramique. A true friend; Tickling our taste buds, empowering our senses and sharing the love for collaboration, craftsmanship, traditional values, hospitableness, and quality.

TASTE, SMELL, FEEL, …. EXPERIENCE THE LOVE! The way WE share our love for fashion, THEY share their love for coffee and coffee lovers (and vice versa!). And true to this year’s theme “Fashion Makes Sense” this affection – not only for the “black gold” but also for tea – promises to be a multi-sensory experience and can be felt, tasted, smelled, envisioned AND triggers the intellect, imagination and more. Because, why should only taste have all the fun? For every cup of coffee, specifically trained Coffeelovers baristas grind a certain amount of coffee beans provided by Maison Blanche Deal, which has been well-known in Maastricht since 1878. Upon request, they will also make you a coffee latte, and without a doubt their Coffeelovers hearts are famous!


Proud sponsor of FASHIONCLASH Festival since 2015

FASHIONCLASH is honoured to team up for the 3rd time with Gulpener Brewery during FASHIONCLASH Festival 2017. A true friend; Tickling our senses, and sharing the love for collaboration, craftsmanship, quality, freedom, traditional values, hospitableness, and of course good beer!

Gulpener is an independent and sustainable Dutch family brewery, located in Gulpen (South Limburg, the Netherlands). Gulpener dates back to 1825 and is known for its long tradition of beer craftsmanship, innovative spirit and rich flavours. They were the first Dutch brewery to introduce several special crafts beers. They now present 16 special beers, some of which have been awarded prestigious prices.


Proud sponsor of FASHIONCLASH Festival 2017

FASHIONCLASH is honoured to team up for the first time with Santocci during FASHIONCLASH Festival 2017. Time to introduce Santocci to you!

Limoncello, the Italian word referring to an intensely lemon-flavored liqueur. Most famously in Italy, but also very popular throughout the rest of the world. For generations, the original recipe of the irresistible, pure and traditionally produced Limoncello has been preserved and maintained. Santocci is made with love; according to a generations-old family recipe and without the addition of artificial flavours, fragrances and dyes. You can taste the purity of the lemons, selected with care and love! Santocci wants to share this particular quality with liqueur lovers worldwide. During FASHIONCLASH Festival you’re able to discover first hand why “Yellow is the new black”: experience Santocci in its purest taste or be amazed by sense tickling (cocktail) combinations. Vivere!

donderdag 11 mei 2017



FASHIONCLASH is honoured to team up with the Belgium makeup brand Cent Pur Cent during the 9th edition of FASHIONCLASH Festival. With the support of professional makeup artist and Cent Pur Cent founder Caroline Rigo and her talented team they will create the most amazing runway looks! The festival’s overall theme of “Fashion Makes Sense” will set the stage for the underlying inspiration and power behind the healthy skin looks Cent Pur Cent will be creating at this year’s show.

Cent Pur Cent was launched by Hasselt’s professional makeup artist Caroline Rigo. Unsatisfied with the performance of mainstream makeup products, Caroline underlined the need for pure, healthy and mineral makeup that provided performance, high quality and health to support today’s ever changing looks and skin types. Inspired by nature’s best, she founded her own mineral makeup line: Cent Pur Cent. Cent Pur Cent stands for Hip, Healthy, Happy and Hypoallergenic! 100% purity, 100% healthy and 100% quality. AND, as a cruelty free company, Cent Pur Cent tests on models. Not on animals. Cent Pur Cent makeup consists solely of the purest natural minerals, with the best quality. It uses and tests the minerals extensively and guarantees 100% healthy skin products. Key ingredient of Cent Pur Cent is the natural Mica mineral. They are scraped from the rocks and have been ground into superfine powders. These powders are processed and micronized into a beautiful colour palette that suits every skin type, skin tone and woman!
Create with Cent Pur Cent the most amazing looks AND make sure your skin can breathe and feel healthy while looking fabulous.

Well, how about your skin? Need some inspiration for FASHIONCLASH Festival or want to create your own runway-ready look? As of now, FASHIONCLASH & Cent Pur Cent are already teaming up to deliver some a-ma-zing AND healthy make-up inspiration on Friday! Check out Instagram and make sense of your own skin! We will also be sharing some “behind-the-scenes” sneak peeks and “makeup-must-haves” during the festival!
Follow @centpurcent and/or @fashionclash_festival
 #centpurcent #healthymakeup

Photography courtesy Cent Pur Cent

LAU by Laura Verdonk | FASHIONCLASH Festival 2017

Photo by Kimberley Zondag
Meet Laura Verdonk.
She is a Dutch designer, based in Houten, The Netherlands. She obtained her first diploma in graphic design in Eindhoven, and then moved to Utrecht to study fashion design in 2011. Four years later (in 2015), she graduated as a menswear designer from the Utrecht School of the Arts. She realized she wanted to work in fashion at the age of 10. She owns a cat named August and she loves him dearly. One of her many guilty pleasures is Christmas music.
Currently she is working on her newest collection named Alexander, which will be presented during the FASHIONCLASH Festival on 1st of July.

"The 'Alexander' collection is inspired by romance and shows an elegant young man with a romantic feel throughout the entire collection using soft colors and fabrics and looking for the boundaries of feminine silhouettes and details."

Find out more about the festival's program and tickets: here.

Q&A with Laura Verdonk

What fascinates/inspires you and why? 
I love to get inspired by striking man types.

What do you want to communicate with your work in general?
With my work I always present an elegant and nonchalant man. I also always push the boundaries between the masculine and feminine.

dinsdag 2 mei 2017


Proud sponsor of FASHIONCLASH Festival since 2014 

FASHIONCLASH is honoured to team up for the fourth time with KEVIN.MURPHY during the 9th edition of FASHIONCLASH Festival. With the support of their talented hair team they will again create the most amazing runway looks! During FASHIONCLASH Festival almost 20 hair designers will be styling over more than 100 models. Each year, KEVIN.MURPHY invites all of their SESSION.SALONS to audition for the chance to work directly with their team backstage at the event. Between ten and twenty talented artists are given the amazing opportunity to assist hands-on during the show, providing them with a first hand “behind-the-scenes” experience! The festival’s overall theme of “Fashion Makes Sense” will set the stage for the underlying inspiration behind the looks KEVIN.MURPHY will be creating at this year’s show.
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