Forza Fashion House Maastricht Market #1

On December 17 + 18 FASHIONCLASH, organized the Forza Fashion House Maastricht Market #1 at De Brandweer.
The main focus was on presenting local designers and providing a platform to sell their work.

The designer market featured the designers: Bluedenîmes, Aïcha Gerards, DV Jewelry, Lies Wambacq, Studio Myr, Soolzter, Que Onda Vos, Bien There, Corien van der Heijden, Durentina's Design, Joelle Boers Studio, Nina Führer, Rebel in the House, Suzanne Stohr, Rachel Prijs, Wander.Ful and Domino Juno.

forzafashionhouse.nl

images by FASHIONCLASH and Sem Shayne

Act! Cut! Play! Fashion Films

On December 16 three brand new fashion films premiered at Lumière Cinema in Maastricht, and will from now on travel the globe in the international fashion-theatre-, film- and art world.  

Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders, where challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. With the incorporation of a theatre maker, the three teams where challenged to make the narrative an important element within the films.

Act! Cut! Play! is an initiative of FASHIONCLASH, Flemish Arts Centre De Brakke Grond and MoMu – ModeMuseum Provincie Antwerpen.

Project format
These three interdisciplinary teams collaborated on the development of three short fashion films from start to end. Previously, fashion films were mostly used by brands as a moving lookbook for their new collections. Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.

Première & Presentation
On December 16th the three films premiered at Lumière Cinema in Maastricht.
After this the Act! Cut! Play! films will travel all over the globe starting from Amsterdam at Mercedes-Benz Fashion Week (26 – 29 January 2017 in De Brakke Grond 28 January 2017 in de Westerunie), Antwerp (De Studio, 9 February 2017), Cinedans (16 -20 March 2017), FASHIONCLASH Festival (29 June – 2 July 2017) and several other stages including international fashion film festivals.

The films

‘Your approval is not essential’
Scheuller de Waal (fashion designers - Philipp Schueller & Rens de Waal), Jelena Kostić (choreographer), Leen Michiels (filmmaker, MosoTheCat) 

When a chance supermarket encounter unlocks untapped passion in an ordinary woman, her grey life quickly goes into sensory overload. ‘Your approval is not essential’ sheds a colourful, whimsical light on what happens when you let go of your inhibitions and – out of the blue – start embracing life’s quirky pleasures.

Your approval is not essential
photo: Nikola Kostic

The Parallel Pyramid Platform
Studio Dennis Vanderbroeck (performer), Daniel van Hauten (filmmaker),Emmanuel A. Ryngaert (fashion designer)
"The Parallel Pyramid Platform" is a highly aesthetic and witty game show in which sixteen contestants construct a gigantic pyramid shaped sculpture, working with and against each other, in order to make it to the top first. A film that explores the friction between the individual versus the collective. A never-ending universe in which, as the sculpture grows, blue becomes red. How one can only replace the inevitable void by start building.

The Parallel Pyramid Platform
photo: Joris Hilterman

iii
Suze Milius (theatremaker, House Crying Yellow Tears) Marie-Sophie Beinke (fashion designer) Femke Huurdeman (filmmaker)

In the world of iii, senses double themselves in order to make one woman complete. It's time to reckon with this shit! 

iii
photo: Joost de Haas

Björk wears Marlou Breuls

Singer Björk wears creation by talented designers Marlou Breuls for the Day for Night Festival in Houston.
Björk is wearing an outfit from Marlou's successful graduation collection ‘de (non) conformist’.

http://www.marloubreuls.com

Life of Ornament - Viewmaster Projects & FASHIONCLASH

FASHIONCLASH teamed up with Viewmaster Projects within the context of the Life of Ornament project that is on display since December 1. Two gigantic video art works are projected on the Eiffel building in the Sphinxkwartier in Maastricht.
In addition we have invited performer Daan Couzijn and fashion designer Maarten van Mulken to create new work inspired by the Sphinx ornaments. In cooperation with filmmaker Daniel van Hauten the will create a music video / fashion film in which they combine their disciplines and fascinations with the heritage of the Sphinx.
Result will premiere on December 16th at Lumière Cinema and will be presented at various events in 2017.


Life of Ornament is a crossover project combining cultural heritage and time-based media. Artist duo Persijn Broersen & Margit Lukács present two video works in which the renowned ceramic decals of Sphinx and the Société Céramique come to life. Projected large onto the historic Eiffel Building’s facades, the once motionless, decorative prints on saucers, cups, plates, and teapots transform into animated leitmotifs that flow into one another, creating new juxtapositions of the imagery. Using modern digital techniques, the ornaments ‘detach’ from the decorative dinnerware they embellish. The two video works – one highlighting floral prints, the other, landscape motifs – honour the outstanding design of Maastricht’s manufacturing industry and function as a contemporary animation, entwining different cultures and style periods.

Life of Ornament runs parallel to the Eiffel Building’s renovation. In the evening, when refurbishing work halts, the two video works illuminate the scaffolding scrim surrounding the building. The projections will partly move with the different stages of the restoration.

Trailer Life of Ornament from Viewmaster Projects on Vimeo.


www.viewmaster-projects.com

Acreati x Forza Fashion House XMAS Pop-Up

Acreati x Forza Fashion House XMAS Pop-Up 
1-18 December
at Entre Deux Maastricht

Looking for unique Christmas presents with a story? From Thursday 1st December untill Sunday 18th December, fashion platform Acreati will present its XMAS Pop-up Shop & Exhibition at Entre Deux (Level 2) in collaboration with Forza Fashion House Maastricht. Centrummanagement Maastricht will provide an interesting cultural program as part of the Magic Cultural Festival in Maastricht.

The pop-up features an outspoken selection of independent fashion designers together with contemporary photography. With a special storytelling approach Acreati and Forza Fashion House introduce you to a new shopping experience, where you get an insight on designers’ collections through photography and art.
Visit the shop and discover hard-to-find designer items!

THE DESIGNERS: Bluedenîmes + Ebby Port + Roche Rouge + STRIKKS + ESP + Ling-Ling + LZL + marlich + MEES Verena Schepperheyn + Narrative Made + Ratna Ho + Studio Mulder + Tomcsanyi
THE PHOTOGRAPHERS: Berber Theunissen + Luca Pernini + Jeremy Audet + Ingeborg ten Hoopen (artist) + Paula Faraco + TJ Tambellini + Saskia Boer + Pauline van Beusekom + Cat Stevens + Nina Raasch + Naomi White + Peter Holliday + Ling Lin + Samuel Zeller.

MEET PHOTOGRAPHER VALENTINA VOS 18 DEC: 14:00-15:00
Fashion photographer Valentina Vos (30)will be giving a Fashion Photography Talk on Sunday 18th of December at the XMAS Pop Up & Exhibition. Valentina studied at the Maastricht Academy of Fine Arts & Design. She has worked with various leading fashion magazines such as Glamour NL, L'Officiel NL, Glamcult, JFK Magazine, Vice, news papers suchs as Volkskrant and Het Parool, and companies Tommy Hilfiger, CitizenM Hotels, Men at Work, Hema, Ace & Tate and many more. She is known for her elegant polished fashion snapshots, combined with humor and originality.

http://www.forzafashionhouse.nl/xmaspopup
https://acreati.com/

all images by Karen Kikkert