FASHIONCLASH Invito Shoe Design Challenge Winners are

the three winners:
Malou Fool,  Monique Schraven and Chris van den Elzen

In collaboration with Invito, FASHIONCLASH invited talent to develop a shoe concept where creativity and sustainability are coming together. The Shoe Design Challenge was born as a platform to contribute to the development of new (fashion) talent.

Ten designers, Malou Fool, Marleen Huijsmans, Lotte van de Laar, Judith van Vliet, Wendy van den Ham, Chris van den Elzen, Sarah El Mahi, Milou van den Berg, Monique Schraven and Milou Hillegers, where selected to work out their concepts.

Today the jury came together at Museum aan het Vrijthof in Maastricht, where all the design where exhibited.
The jury, existing of Bas Kosters, Invito and FASHIONCLASH awarded three designers. Men's shoe by Malou Fool and women's shoe by Monique Schraven will be taken into production and will be sold in Invito stores in 2014. Chris van den Elzen received an honorable mention for his innovative and inspiring shoe design.
We are very proud of this project and all ten designers who accepted this challenge.

All ten nominated designers and their designs

FASHIONCLASH / Invito Shoe Design Challenge

FASHIONCLASH Shoe Design Challenge Powered by Invito is now entering its final fase, and the most exciting one.
This summer our 10 selected designers worked hard to this point.
Museum aan het Vrijthof is currently hosting an exhibition where you can see presentation of 10 different Shoe Design proposals.

From Now on until 13th of October you can take a closer look to their design and the overall process. The jury will also take into account how the participants are dealing with branding and media. Therefore it is important that they gather as much as possible likes via their social media channels like Facebook, Twitter and their Tumblr accounts.
On 2 October, jury will choose a winning design, which will be taken into production and will be sold in Invito stores. How cool is that!

We invite you to take a closer look at Museum aan het Vrijthof. The presentation is installed in the cafe area; Entrance is free of charge.

If you can't make it to the museum here you can also see what they have created and 'like' their work.

At the same time you can also visit the 'FASHIONCLASH @ Museum aan het Vrijthof' exhibition, that has been extended due to the success. Open unto 13 October 2013.

Meet the nominees for Shoe Design Challenge

nominated designers and jury

After weeks of collecting submissions we have now chosen our 11 talented designers for the 'FASHIONCLASH Shoe Design Challenge Powered bu Invito.

We are very exvcited to announce our nominated designers are: Malou Fool, Marleen Huijsmans, Lotte van de Laar, Julia Skergeth, Judith van Vliet, Wendy van den Ham, Chris van den Elzen, Sarah El Mahi, Milou van den Berg, Monique Schraven and Milou Hillegers .

The nominees will now develop their shoe ideas further in the coming months. In this process they will be coached by a professional team consisting of Nienke Rutting (Brandmanager Invito),  Fer van der Pas (marketing director and E-commerce Macintosh) and Ingrid Weijer Manager Corporate Responsibility & Innovation of Macintosh).
As of September 14, the designs can be seen at the Museum aan het Vrijthof during two weeks. During the finale in October, the final three winners will be announced by the judges (FASHIONCLASH team, Bas Kosters and Jasper Den Hartog) and one or more winning designs will be taken into production.


 Here is an impression of the press conference and a wonderful kick-off day at Rokin 75. The event has been provided by Fuse Communication.

Selection time for Shoe Design Challenge

Today was the selection time for the 'FASHIONCLASH Shoe Design Challenge powered by Invito'. We sat with Invito and Museum aan het Vrijthof team and went through all the proposals. At last 11 promising and very diverse projects are selected and will be announced this week.

FASHIONCLASH Shoe Design Challenge powered by Invito

Open call for submissions 


FASHIONCLASH Shoe Design Challenge powered by Invito

FASHIONCLASH calls on talent to develop a shoe concept where creativity and sustainability are coming together. The Shoe Design Challenge is a unique collaboration between FASHIONCLASH and Invito. By providing a platform, FASHIONCLASH and Invito contribute to the development of new (fashion) talent.