Freya Proudlock

Photographer: Mitchell McLennan

Let us introduce you to Frey Proudlock, an English knitwear designer, who recently moved to Amsterdam. Her collection will be presented at the fashion show. Freya grew up in London and completed a degree in Fashion Knitwear Design and Knitted Textiles in Nottingham. Her work explores stitch and pattern through the use of experimental techniques in both fine and chunky gauges.

Hello, Freya! What inspires you in general? 
Colours, textures and structures. I enjoy looking at other cultures and their take on design.

What place or city do you find inspiring? 
London, Amsterdam and other major cities. I enjoy visiting galleries and exhibitions. Being around creativity and design inspires and motivates me.

What attracts you about the FASHIONCLASH platform? 
It’s always nice to be able to showcase a collection in a new way to a new audience. Seeing the collection in new contexts opens up the possibilities of my practise.

What is the concept behind your latest collection? 
"Modern Japan is a strangely familiar country which, through its own ambivalent exoticising of the West, has at once inflected, resisted and reversed the binaries of orientalism." (N. Perry in Hyperreality and Global Culture).
Cultures are evolving, merging and borrowing different cultural attributes from one another, which has become more apparent and widespread since the growth of globalisation. Cultures are of course dynamic rather than static and will naturally change and develop when they interact with each other. I researched into both Japanese and British culture taking inspiration from traditional fashion and textile influences. I don’t think of my collection as being solely conceptual, this was the starting idea and hopefully the collection developed into being something autonomous.