The runway show took place in a monumental canal house at the Herengracht in Amsterdam.
The 450 invitees, including the (international) coaches, press and VIP’s, were divided over eight rooms, each room named after one of the cities where the designers were graduated. Iconic supermodel Pat Cleveland and her daughter Anna Cleveland walked the show. Besides being an inspiration to the designers, they embody MOAM’s credo: connecting young talent to iconic names from the fashion industry.
Martijn Nekoui about the show:
“Working together with Frans Ankoné on this very first international MOAM-project has been a dream come true. We’re super proud of this collection and the new generation of MOAM designers.”
