MOAM collective international

Thursday evening 8 March 2018 MOAM collective international powered by Zalando showed her first international collection. 
The runway show took place in a monumental canal house at the Herengracht in Amsterdam. 

The 450 invitees, including the (international) coaches, press and VIP’s, were divided over eight rooms, each room named after one of the cities where the designers were graduated. Iconic supermodel Pat Cleveland and her daughter Anna Cleveland walked the show. Besides being an inspiration to the designers, they embody MOAM’s credo: connecting young talent to iconic names from the fashion industry. 

Martijn Nekoui about the show: 

“Working together with Frans Ankoné on this very first international MOAM-project has been a dream come true. We’re super proud of this collection and the new generation of MOAM designers.” 

MIJNshop & MIJNcollectie at Amsterdam Fashion Week

Zalando presents 10 Days Downtown during MBFWA

Presentation of exhibition “MIJNshop & MIJNcollectie” at Tolhuistuin,
project developed in collaboration Framer Framed for the Mercedes-Benz Fashion Week Amsterdam


POP-UP SHOP: MIJNshop & MIJNcollectie (6-14 July)

For the year of the mines three southern-Limburg designers Linda Friesen, Ebby Port and Gabriel Guevara present their 21st century version of mineworkers clothing during MBFWA. The collection excist of five unique haute couture pieces and a ready-to-wear line. All pieces are interpretations of former mineworkers clothing and inspired by cultural communities who worked in mines (Italy, Poland, Slovenia, Belgium, Germany, Hungary, Morocco, Spain and Friesland). Youngsters of 100% Heerlen made ten unique pieces which are presented during the temporary MIJNshop in the IJzaal next to Framer Framed in the Tolhuistuin.

Location: IJzaal in Tolhuistuin

Followed program on fashion, identity and sustainability Fashion lives on the street, in the media and on the many assets of our society. With our choice of clothing we tell stories about who we are. During ‘MIJNshop & MIJNcollectie’ a special programme was organized about fashion, identity and sustainability on the 8th of July.
From 12:00 to 18:00 there was a workshop-afternoon with the youth of 100% Heerlen printing 'textile miners. Following there was a panel discussion with, among others stylist Majid Karrouch, Willa Stoutenbeek (W. Green) and designer / illustrator Ikram El Messaoudi on the relationship between clothing and identity.
The designers of the MIJNshop collectie, Linda Friesen, Ebby Port & Gabriel Guevara, where present and talk about their designs!
Léon Kruijswijk of Framer Framed moderated the discussion.

This event is official part of MBFWA downtown programme. http://www.fashionweek.nl

“MIJNshop & MIJNcollectie” is a project developed by FASHIONCLASH, SCHUNCK and 100% Heerlen in the context of M2015 (Jaar van de Mijnen 2015, Heerlen).

http://schunck.nl/agenda/mijnshop-mijncollectie/
http://www.m2015.nl/nl/programma/mijnshop-mijncollectie