This year, the FASHIONCLASH Festival offers a long list of activities taking place in the whole city of Maastricht in its “side program.” One of those is the pop-up store OFF Strand, that will be located in the Mosae Forum from the 12th until the 15th of June.
OFF Strand is an independent initiative to create a collective pop-up showcase for young London based fashion, jewellery and accessories designers. Its aim is to offer a place in which designers, bloggers and the general public can meet and communicate. At the pop-up store in the Mosae Forum, the designers will present their current collections that will be available both for purchase and pre-order. We were lucky to get an interview with Anna Pitchouguina, one of the two founders of OFF STRAND.
Hi! Please introduce yourself. Who are you? Where do you come from? What do you do?
I am from Russia, but I grew up in Poland. Emanuele Copioli, the other person behind OFF Strand, is from Italy. We both live in London. I am a fashion designer while he is a graphic and creative mind. So, we are a great team to start up such a project. We both work on numerous projects at all times and OFF Strand is definitely one of our favorites at the moment.
