Get ready for Ivana Pilja

In 2010 Ivana Pilja debuted as a designer with an amazing collection and we had the honor to have her at FASHIONCLASH Maastricht. With her collection she has caught attention in many media and also won a prize at Begrade Fashion Week.
Now we are so excited to see her brand new collection that will premiere at FASHIONCLASH Maastricht 2012!


1. Please introduce yourself to our readers. (Who are you, where do you come from and what is your field of specialization?) 

My name is Ivana Pilja and I’m a fashion designer based in Belgrade, Serbia.

2. Tell us a little bit about the concept behind your collection. 

The collection seeks to be a representation of moving sculptures. Futuristic and a minimalistic form with oversized shapes which are straight, strong, and simplified geometrical. 

preview of new collection
picture by Nikola Sokolov

3. What served as inspiration for your collection? 

Insects. I went a step further with exploring fashion sculptures; costumes are revived and have received a variety of colors with insects inspired prints.

Ivana Pilja at FASHIONCLASH Maastricht 2012
picture Peter Stigter

4. The collection is very architectural and geometrical - Can you tell us why you used these kind of shapes? 

A very important part of my design is the research of new forms, regardless of my current collection’s inspiration, architecture and geometry remain as a recognizable part of my work. 

Ivana Pilja at FASHIONCLASH Maastricht 2012
picture Peter Stigter

5. What was the biggest challenge in your collection? 

My biggest challenged is to make pieces that are avant-garde and also wearable at the same time. 

6. If you had to describe your collection in 3 keywords which ones would you choose? 

Straight, strong, and simplified geometrical.

7. How do you personally define “fashionclash” or “a clash with fashion” for yourself? 

Opposites attract in all fields, in fashion everything is permitted.