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| photo by Lukasz Zylka |
You can see and buy Klu by Edyta´s work at Designer Market. Friday July 1 open at 18:30 and Saturday July 2 open at 16:00 (free entrance).
When did you realise you wanted to be a fashion designer?
I realised it when I was 6 years old after I found out that I couldn´t be a ballet dancer.
What are your main achievements in your career at this moment?
I would like to develop my fashion idea´s beyond the Polish borders.
How would you define fashion?
Fashion is a strong tool to create a persona.
Who are your artistic influences or inspirations and why?
Abstraction and emotions are my main source for inspiration. I’m a big fan of different sorts of abstraction, hardcore and unexpected beauty. I love the hardcore movies as „Kynodonthas”, „Pietà” , „Breaking the Waves” … Everything what amazes me or surprises me are valuable sources of inspiration. My masters are Haruki Murakami, Darren Arnofsky, Lars von Trier , Alexander McQueen, Iris von Herpen and many more.
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| photo by Lukasz Zylka |
'Fashion is a strong tool to create a persona.'
Finding your own voice is difficult, where and how do you find your personal creativity (before you start designing; during the design process)?
I dont think it's difficult to find my own voice, I think it's more difficult to dare to use it. It is a matter of courage and finding the way to share the story.
What challenges did you face during the design process?
Every new season is a challenge.
What do you want to communicate with your designs in general?
I want to tell my story.
Can you tell us something about the project you will present at the FASHIONCLASH Festival?
I will present my two latest collections with 3D graphics at the Designer Market.
What does your collection try to communicate (what is it about)?
Every collection is a different story to tell: Flawless 3D is about obsession to be a perfect beauty queen, Love 3D is about having your mind blown by love.
Why have you decided to participate at FASHIONCLASH Festival?
I believe it will be an appropriate place for what I’m doing.
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| photo by Lukasz Zylka |
You can expect a big sale of me because I’m a market participant. :D
Describe yourself in three words.
Unisex fashion dealer
What’s a standard day for you?
Work, work, Facebook, work, Facebook, food, fitness, work, sleep.
Vegan, vegetarian, healthy diet or any food will do?
I eat healthy but the main reason is because I really like the healthy food in the beginning. I don't like the taste of meat, I love seafood and all kind of vegetables and fruits.
What’s your favourite song, food and movie/TV-show at the moment?
Song - at the moment SOS, cover of Portishead by ABBA
Food - I like Asian food (Chinese, Thai, and Italian food: pasta everyday is fine for me)
What is your bad habit?
I’m not consistent, and I easily fall in different kind of addictions.
Are you a people's person or a loner?
Actually both, I feel good with many people around, but I’m not so easy to open myself up to many people.
What’s your favourite city?
Barcelona, generally I feel very good in Spain.
Are you going on holiday this year? If so, where are you going?
FSAHIONCLASH? :D
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| photo by Lukasz Zylka |
What/Who do you miss the most when you are not at home?
Mother, and my friends.
Who are your target consumers? - How do you define them?
I think my consumers are people with a distance to themselves. From my experience, they are looking for some special pieces (based on consumers I met personally or by social media), they are openminded and positive.
What is your price range? - How do you balance between the function of the items and the appearance of them?
Price range is 50 - 300 euro, I will also bring some extra sale outlet pieces. I try to combine functional products with some unique pieces or accessories making the story more easy to understand.
Read more about Edyta and her brand here: http://www.edytajermacz.com/
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