Noora Pajari at FASHIONCLASH Festival 2016

photo by Jussi Nahkuri

Finnish fashion designer Noora Pajari is specialised in womenswear and print design. At the moment she is based in Helsinki, but she plans to move to Amsterdam in the fall.

In 2015 she graduated from BA in fashion design from Lahti Institute of Design. She did her exchange at the Swedish School of Textiles which was a luminous experience for her finding her strengths and personality as a designer.

She will present her new collection 'Printophrenia' on Friday July 1 during FASHIONCLASH Festival. You can buy tickets here.

When did you realise you wanted to be a fashion designer? 
I've been into arts and crafts ever since I was a child. During my teenage years I found the interest of clothing as well as sewing and they became an important part of me. During that time I realised that art and clothes are something I want to combine and built my career around them.

How would you define fashion? 
It's an enormous aggregate of creativity that contains passion, beauty and brutality.


Who are your artistic inspirations and why? 
I admire many designers and artists such as Craig Green and J.W. Anderson but still I'd say things that inspire me the most are rather something than somebody. Usually the most inspiring things are abstract and maybe even impossible to be seen actually. I prefer giving my imagination as much freedom as possible and then draw the lines the way I want.

'Fashion is an enormous aggregate of creativity that contains passion, beauty and brutality.'

photo by Jussi Nahkuri

What do you want to communicate with your designs? 
I want to put challenging topics and prejudices into a new frame so they could be seen differently yet in a beautiful way.

photo by Jussi Nahkuri

Can you tell us something about the project you will present at the FASHIONCLASH Festival? 
The aim in Printophrenia is to explore transformability through experimental pattern making
and forming. The collection is based on digital print and inspired by the symptoms of schizophrenia. The purpose of the collection is to examine the possibilities for longevity and widening the target group of clothing through transformability and digital print. Due to the pursuit of high contrast in the collection, the idea was to combine handicraft with digital print by painting the prints by hand and finishing them digitally. Playing with colours, shapes and prejudices has had a very important role in Printophrenia.

Why have you decided to participate FASHIONCLASH Festival? 
I find it as an excellent opportunity and I think it's a fresh way to shine in fashion field. It's also a wonderful way for me to take my first step towards The Netherlands and in it's fashion business.

What can we expect from you at the festival? 
An overdose of colours, patterns and shapes with a slightly flighty touch even though the topic of the collection is kind of harsh.

Describe yourself in three words: 
Colourful, questioning and "probably too much for you" kind of a person and designer.

What's a standard day for you? 
Getting started might be tough quite often but once I'll get started nothing stops me. I find all kinds of things inspiring and get distracted by a lot of different matters. I laugh, I feel, I worry, I think, I dream and I am eager for more.

Read more about Noora Pajari and her brand here: http://noorapajari.com