donderdag 19 februari 2015

ModaLisboa Curiouser: Sangue Novo Finalists

ModaLisboa Curiouser edition presents its Sangue Novo finalists

ModaLisboa announced the designers who will be showing at the "Sangue Novo" platform in the next edition, taking place between March 13th-15th.
Among the finalists we see Inês Duvale again,  the designer selected for FASHIONCLASH Festival 2015 and now will attend ModaLisboa again to select another designer for the festival.
Another finalist is DavidCatalán, that just presented in Mercedes-Benz Fashion Week Madrid.
Furthermore the finalists are Banda, Cristina Real, Tânia Fonseca, Duarte (by Ana Duarte), M HKA (by Felícia Macedo and Alexandre Pereira), PPDC (by Patrícia Pereira da Costa), Patrick de Pádua and Rúben Damásio.

woensdag 18 februari 2015

Gender construction in fashion advertising

The controversial Dolce & Gabbana campaign from 2007
Advertising is a mechanism that makes people want to buy things, we all know this. Advertising still feels the need to photoshop the most physically blessed people in the world, we all know this. Advertising makes everything look magical. Everything is the best thing ever. Every dog on earth is a cute labrador. Men are always driving cool cars, drinking with their mates or receiving loving care from their hot wife. Women are usually complaining until this new magical product fixes their problem, unless it's a tampon commercial, women are always happy when on their period. Advertising constructs an ideal reality different from ours that contains all the things we need, we all know this, that's why we keep buying things in stores, the gateways to that perfect world.

Erving Goffman, an American sociologist, was the first to do research on gender in advertisement in the eighties. The analysis he makes in his book Gender Advertisements (1979) is still the foundation for research being executed today. He argues that men and women are both portrayed in a stereotypical manner. In general, the men are depicted as strong, protective, grasping something firmly and with a strong look, aware of their surroundings. Women on the other hand are shown as being inferior to the man, gently touching something, lying down, with dreamy and unfocused faces. Goffman coined the term “commercial realism” to refer to advertising when it uses something real like the relationship between a man and a woman, but tries to portray it as something different as it really is. This way the viewer is looking at a distorted image of a reality without realising it.

maandag 16 februari 2015

MIJNshop & MIJNcollectie with Ebby Port

Few weeks ago we have seen how youngsters from 100% Heerlen and designer Linda Friesen collaborated for MIJNcollectie collection -> see here.
Next designer in line to set up a production process for the project was Ebby Port. Based on Ebby's design, 100% Heerlen was working on production of 10 simplified garments that will be available at MIJNshop in Heerlen from March 6.

Here are some images of the process.

MIJNshop & MIJNcollectie is a project in the context of M2015 (Year of the Mines), initiated by SCHUNCK*, FASHIONCLASH and 100% Heerlen and with cooperation with M2015 Foundation. 

More information:

donderdag 12 februari 2015

Models casting for FASHIONCLASH Festival 2015
On 10th of February Hotel Beaumont in Maastricht was filled by many beautiful people. Due to the upcoming FASHIONCLASH Festival 2015 we organized a model casting, on which over 100 participants came. Chosen models will be informed in the middle of April 2015. We would like to thank all of beauties who have come and gave a try in front of jury.

Next casting takes place in Amsterdam, March  3 ->  more info

zondag 8 februari 2015

Understanding the Complexities of Gender: Sam Killermann at TEDxUofIChicago

Inspiring and eye opening talk about gender by Sam Killermann, that underlines FASHIONCLASH Festival 2015 theme: Gender, celebration of diversity and self expression.

"Eventually, in my dreams, we’ll have a society that isn’t gender-blind, but is gender creative. Where people will feel comfortable being themselves, and exploring what that means, and in that they’ll be supported. Where questioning one’s gender won’t be shunned, but an expectation. And where realizing you don’t fit a mold won’t lead to isolation and depression, but instead celebration. And, above all, a society where people will be safe, regardless of their gender formation. "

- See more at:

zaterdag 7 februari 2015

Sworn Virgins of Albania

Photographer Jill Peters went looking for the last sworn virgins of Albania.

A Solemn Declaration, Sworn Virgins of Albania 2009 - 2013

"Sworn Virgin" is the term given to a biological female in the Balkans who has chosen, usually at an early age, to take on the social identity of a man for life. As a tradition dating back hundreds of years, this was sometimes necessary in a society that lived within tribal clans, followed the Kanun, an archaic code of law, and maintained an oppressive rule over the female gender. The Kanun states that women are the property of their husbands. The freedom to vote, drive, conduct business, earn money, drink, smoke, swear, own a gun or wear pants was traditionally the exclusive province of men. Young girls were commonly forced into arranged marriages, often with much older men in distant villages. A family suddenly without a patriarch or male heir would find themselves in jeopardy of losing everything.As an alternative, becoming a Sworn Virgin, or 'burnesha" elevated a woman to the status of a man and granted her all the rights and privileges of the male population. In order to manifest the transition such a woman cut her hair, donned male clothing and sometimes even changed her name. Male gestures and swaggers were practiced until they became second nature. Most importantly of all, she took a vow of celibacy to remain chaste for life. She became a "he".

Sworn Virgins still exist today, but as modernization inches towards the small villages nestled in the Albanian Alps, this archaic tradition is increasingly seen as obsolete. Only a handful remain.

See more of Jill Peters work: here

Read more about Gender-theme for FASHIONCLASH Festival 2015: here

Drag Queens of San Francisco

Berlin based photographer, Joseph Wolfgang Ohlert, photographed drag queens in San Francisco.

Read more about Gender-theme for FASHIONCLASH Festival 2015: here

maandag 2 februari 2015

Gender hits the catwalks

Topic of sexuality and gender in fashion is still perceived as controversial, however it cannot be prescribed as new. Jean Paul Gaultier has big interest in the trans-gender vision of the clothing, as well as division between sexes. He claimed that: “Except for the medieval codpiece and the bra, garments have never had a gender”. In 1985, Jean Paul Gaultier caused a shock in the fashion’s world by introducing the men-skirt – gossip has it, that fashion journalists and editors left the fashion show. 

Balancing on sexual border has been reached in many shows which have taken place in January. Due to upcoming FASHIONCLASH festival edition, our eyes seems to enrich with “gender-radar”, which is detecting any form of design, which goes beyond boundaries of sexual categorization. 

zondag 1 februari 2015

EFTDC - European Fashion Design Talent Competition

Serbia Fashion Week calls  students of all the Academies of Fashion Design in Europe to participate in a contest. 

Following the success of the FTDC - Fashion Design Talent Competition in 2014, a competition at a national level, SFW decided to give an opportunity to students from European countries. So, in 2015 they will organize the EFTDC - European Fashion Design Talent Competition.
This is an exceptional opportunity for young talents who want to break into the top of the fashion scene.

Winner of FTDC - Fashion Design Talent Competition 2014, Zorica Jadranski won participation at FASHIONCLASH Festival 2015.

For more information about participation read below:

Liselore Frowijn at Fashion Week Amsterdam

Strong debut by Liselore Frowijn at Mercedez Benz Amsterdam Fashion Week

In Amsterdam Liselore Frowijn presented her third collection which was inspired by a modern translation of the Triadisch Ballet of Oscar Schlemmer. With this collection she composed a perfect mix between sportswear and luxury with outstanding combinations of colors and textiles.

 "I my work I try to capture the energy of art, people, music and different cultures and by translating all these aspect into fashion . My dream has come true, my first show is a fact! " stated by Liselore

Barabara Langendijk at Fashion Week Amsterdam

Barabara Langendijk graduated from ArtEZ Fashion Masters (ArtEZ Institute of the Arts, Arnhem, The Netherlands) in July 2013. In the same year she traveled to Japan where she was deepened traditional crafts, natural materials and recycling techniques.
Her graduation collection focused on traditional Japanese fashion, spawning a collection where textiles with minimal tailoring were wrapped round the body and secured with clasps. In contrast to current fashion, this technique allowed Langendijk to construct one-size garments. In addtion Langendijk lays great emphasis on the sustainable production of textiles and collections.

Barbara Langendijk participated at FASHIONCLASH Festival in 2012.

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