maandag 24 juli 2017

FASHIONCLASH Fashion Film Festival 2017

FFFF – FASHIONCLASH Fashion Film Festival 
3 & 4 November 2017 

FFFF is the first international film festival in the Netherlands that is focussing on the ‘fashion film’ genre. The program consists of short fashion film screenings, masterclasses, workshops, cross-over performances, installations and fashion talks.
FFFF Festival aims to offer a stage to emerging and filmmakers and designers who experiment with the genre and is also a platform for debate about The State of The Art of this rising film genre. The program consists of a curated selection of the relevant fashion films from the past few years and new films. The festival curatorial special focus themes are Dutch Fashion Film and Fashion Makes Sense (films that matter). Furthermore on program is the Act! Cut! Play! project screening and recap talk.
FFFF is accessible festival for everyone and a unique opportunity to get inspired by the world of fashion, discover new fashion and film talents and to enjoy the city of Maastricht. Festival program is accessible via ticket sale and partly for free. The festival program will take place at various locations in Maastricht, including venues such as Lumière Cinema, de Bijenkorf and Thiessen Wijnkoopers.


FASHIONCLASH invites all emerging and established filmmakers, designers and brands to submit their work via the Open Call. By entering the FFFF you have a chance to be selected for one of the official program screenings and also to be shortlisted for the FFFF Awards.
FFFF contains an award ceremony where several prizes will be announced by the appointed jury.
– Best Fashion Film: €1.500,00
– Best International Emerging Talent: € 500,00
– Best National Emerging Talent: Canon camera awarded by Canon Netherlands

You want to submit your film/films?
All films must be submitted online via FilmFreeway only. Find out the conditions and application: FASHIONCLASHFashionFilmFestival

More info:


The 9th edition of FASHIONCLASH Festival was composed and curated around the theme ‘Fashion Makes Sense’. Through ‘Fashion Makes Sense’ FASHIONCLASH focused on senses and making
sense in relation to fashion.
Several participants of the festival where asked the question: Does fashion make sense?

Video by Daniel van Hauten, WEDOVOODOO.TV

maandag 17 juli 2017

Highlights from the 27th Amsterdam Fashion Week

Barbara Langendijk
27th edition of Amsterdam Fashion Week took place from July 13 - 16 at the Westergasfabriek.
The mostly dominated by young designers and new comers the schedule contained many fresh shows and fresh proposals.

FASHIONCLASH attended several shows, among them there where presentations by some FASHIONCLASH talents such as Juliette Heijnen who showed her 'No Phobia' collection at FASHIONCLASH Festival two weeks ago.

The fashion week was opened with a intriguing presentation by the bespoke Das Leben Am Haverkamp collective.
Following there was a beautiful presentation by Barbara Langendijk in collaboration with Noon Passama. Other successful proposals where by M.E.N., Klaudia Stavreva, Liesbeth Sterrenburg and Maison the Faux.

Next to the show one of the highlights was the Future Generation Utopia exhibition curated by Peter Leferink. This exhibition featured installations by Marlou Breuls, Sunna Chandry Koning, Karlijne Opmeer, Pleun van Dijk and Lotte van Dijk with her Atelier project. Lotte was one of the finalists at the Hyères Festival this year.

The summer edition is known for Lichting show, 14 best graduates of the fashion academies in the Netherlands are selected to show their collections. Lizzy Stuyfzand won the jury prize, and Sarah Bruylant won the public award. Karlijn Krijger and Lise van Wetten where selected to represent  MAFAD, the Maastricht Academy of Fine Arts and Design.

donderdag 13 juli 2017


A project by FASHIONCLASH & MAFAD, in collaboration with the Maastricht Academy of Performing Arts
The opening of FASHIONCLASH Festival took place on Thursday 29th of June at the Forza Fashion House in the LAB Building/Het Radium. This was also the official opening of the The Forza Fashion House, the new breeding ground for creative, cultural and entrepreneurial Maastricht and also the new FASHIONCLASH office. Directed by theatre makers Joost Horward and Nina Willems the evening contained interdisciplinary performances and installations by students from MAFAD and Maastricht Academy of Performing Arts.

Specially for the opening of the festival, FASHIONCLASH teamed up with MAFAD (Maastricht Academy of Fine Arts and Design). In the context of the new design curriculum ‘BODY, OBJECT & MATERIAL’, the second-year BODY design students were assigned to do artistic research on the ‘senses’ in relation to the festival’s theme 'Fashion Makes Sense'. In addition, each student has been connected to one or two students from the Maastricht Academy of Performing Arts. Based on the research of the design students, each team developed a concept in which they expressed their vision and findings on the ‘senses’ and new ways how to create an enriched embodied experience for the audience.

Marcel van Kan (MAFAD) and Branko Popovic (FASHIONCLASH), togehter with Joost Horward and Nina Willems coached the students during the proces of research and execution of the performances. The project concluded in nine participatory installations / performances.

Participants Students MAFAD: Ashley Luypaers, Max Niereisel, María Voth Velasco, Michelle Cornelissen, Dana Lipka, Julina Bezold, Natalia Rumiantseva, Empar Juanes Sanchis

Students the Maastricht Academy of Performing Arts: Anthony van Gog, Nora Ramakers, Diederik Kreike, Izak Berman, Luca Meisters, Anna Luca da Silva, Maarten Heijnens, Caro Derkx, Mees Walter, Maxime Dreesen, Anoek Oostermeijer

Photography: Team Peter Stigter

1. Michelle Cornelissen & Nora Ramakers
H2O  (ρ = m / V + 70 °C) - sin α = 1 . λ/d (c=f.λ)
Colour Fluctus, part 9

Colour Fluctus part 9 registers an unique footprint, captured by colour. The movement, translated by the pigments, shows a timetable and controls the colours and patterns. The impact of the movement becomes visible once the colour is poured into the water. At the same time, we archive and measure the body movements as manifestations of emotions. The pattern is a memory of this particular moment and tells a story about one's character.  
Performers: Laura Hogeweg, Froukje de Boer, Nora Ramakers, Michelle Cornelissen

Eva Růžičková at FASHIONCLASH Festival 2017

Jewelry designer Eva Růžičková from Czech Republic took part at the designer market at FASHIONCLASH Festival.
She is selected at DesignSUPERMARKET in Prague in December.

Eva graduaged at Academy of Arts, Architecture and Design in Prague (VSUP) in the studio K.O.V. led by Eva Eisler.
 She likes experimenting with nature materials and technology. Material, shape variations and attention to detail are important elements of her projects.
In her latest project called TIME LAPSE she works with the perception of time, in this case as a journey and process.

 „I was working with the rhythm, cycle, repetition and continuity and also with the returnig to my last projects. I used hammering as a technology which counts by bouncing every moment as well as a rythm of a body. And also I used remaining materials from my last project as a ebony wood, cedar wood, cork, slate, silver and cuper. I perceive jewelry as a deeply personal statement, something very close to the body. Birth, Growth, Balance, Physicality and Emotion are the key principles for me, which I would always like to include in my work” 

Participation is made possible thanks to Czech Centre / Tsjechisch Centrum.

Photography: Eliška Šárková

dinsdag 11 juli 2017

Fashion Talks at FASHIONCLASH Festival 2017

Looking back to inspiring Fashion Talks 
at FASHIONCLASH Festival 2017

"We live in a rapidly changing world where progress is accompanied by environmental pollution and ethical issues. The fashion world is a mighty billion industry, and like no other is able to create an illusion and seduce us humans and excite our senses. Today's fashion industry is a reflection of society with a strong focus on aesthetics. Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world."

(Does) Fashion Makes Sense? was the question posed during the 9th edition of FASHIONCLASH Festival. Although there is no answer that can satisfy this broad and complex question the panel at the  Fashion Talks provided positive food for thoughts.
Moderated by Saskia van Stein, artistic director at Bureau Europa, a stage was given to a several festival participants and professionals to engage in a discussion about the topic.
The first talk focused more on the senses and the body. Followed by talk that engaged a more broader view on the industry. Does fashion 'as an industry' make sense.

lecture performance Olle Lundin & Floriane Misslin 
Before the talks started, Olle Lundin and Floriane Misslin, provided the perfect introduction with their joint lecture performance.
By extracting postures and re-contextualizing them Olle Lundin hopes to denaturalize the body-language of high fashion. By doing this he has the intention to show the norms, ideals and invisible expectations that are inherent in the visual language discourse of high fashion advertising today! Floriane Misslin focusses on portraying non-binary identities in the mainstream media.  In the Fashion Makes Sense LAB she presented her current project ‘Uni-Sex’.

The speakers Emanuela Corti and Ivan Parati talked about their 'Sensewear' project. Their primary purpose is to stimulate and improve awareness of our senses, while training us to better use them all. Some Sensewear items are designed to mute physical sensations, some to sharpen them. The collection is inspired by therapies applied to Sensory Processing Disorders and developed with the technical support of therapists assisting people affected with autism. Anxiety, stress, panic attack are most typical autism’s symptoms but more and more people suffers them, therefore the collection is not addressed only to people with disabilities but it is aiming at enhancing everyone busy urban life.

Designer Sepideh Ahadi explained how she works and talked about her slow fashion approach. As a designer, Sepideh feels the responsibility to invite her audience to think about fashion in a different and more interactive way through her designs.

Carolyn Mair, the Chartered Psychologist and Chartered Scientist with a PhD in cognitive neuroscience, became an 'instant darling' with her point of view and knowledge.
She developed the MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion at LCF.
Another expert that shared her knowledge was Rosemarie Ruigrok. After selling her own company, Promax Corporate Fashion, she worked at Amnesty International, Fair Wear Foundation and as CSR consultance at Elsewear Foundation, known by “Green is the new black and as International cotton manager for Fairtrade. In 2007 Roosmarie founded Clean & Unique.

Another speaker was local designer Ebby Port, who expressed her challenges as being a young designer who wants to change the world but feels not as responsible, her statement was that the big companies should take the lead and take responsibility.

Jeffrey Heiligers and Eva Wagensveld talked about their project online platform SHI[R]T.
"The psychology behind fashion has become less about quality or durabilty and more about being fast, cheap and easy to replace. Does fashion make sense if the quality of the products is high, labour conditions are good and the environmental impact is minimal? In other words: Do you want to buy a shit-shirt, or rather invest in something fair?"

On Friday night they presented a participatory performance in the fashion show program, stirring the audience by literally facing a mirror to everyone.
Several members from the audience were randomly invited on the runway who were then donned with mirrored panels on their chest and back. Mirrors were then held up to seated guests, as questions such as “Do you buy because you can?” and “How come that a sandwich is cheaper than a sweater?” echoed in the background.

Photography Sem Shayne, FASHIONCLASH

Future Petroleum by Annika Kappner at Marres

Future Petroleum by Annika Kappner at Marres during FASHIONCLASH Festival 2017
Future Petroleum by Annika Kappner is an installation performance adapted for The Painted Bird at Marres to create a multi-sensorial tableau vivant that envelops the viewers. The work explores the layering of perception and the consumption of experiences offered by the fashion and entertainment industries, the corporate world and the art world. It wonders what form of energy source the vast stream of images that are created and consumed on a daily basis will eventually yield.

Annika Kappner (DE, 1980) crafts multi-sensory experiences in the extended field of painting, by reverting principles of virtual and digital realities into the analogue realm to create glitches in perception. Prompted by her experience as an investment banker, her work targets the evolution of consciousness in relation to mental patterns and the underlying forces that shape their systemic counterparts in nature, visual arts, technology and science. She is a co-founder of the cross-modal artist collective Elephants & Volcanoes.

Performers: Fina Anjou (SE), Nicola Baratto (IT), Karolien Buurman (NL), Arie de Fijter (BE), Aurélien Lepetit (FR).

Future Petroleum is made with the support of the AFK (Amsterdam Fund for the Arts). The performance is part of Fashion Makes Sense, the 9th edition of FASHIONCLASH Festival in Maastricht (June 29 – July 2).

All pictures by Karen Kikkert

Dreams and Nightmares of Europe

The Painted Bird is a joint art work by Marie Aly, Cian Yu Bai, Bonno van Doorn, Kim David Bots, Gijs Frieling, Natasja Kensmil Klaas Kloosterboer, Mirthe Klück, Frank Koolen, Fiona Lutje House, Charlott Markus, Kalle Mattsson, Jan the Pavert, Tanja Ritterbex Sam Samiee, Charlotte Schleiffert, Derk Thijs, Sarah Verbeek, Helen Verhoeven, Evi Vingerling and Job Wouters.

Europe 2017. Are we dancing on a volcano? Are renewed nationalism, xenophobia, the distrust of politics and democracy, the arrival of refugees, and economic insecurity preparing us for a terrible meltdown? It is well possible. It shouldering give us hope for this project, since the best art is produced on the verge of despair, When civilizations crumble and we’re about to shift into a new world order.

Marres Maastricht produced a spectacular mural about Europe by nineteen artists who have painted all rooms, corridors, the stairwell, floors and ceilings of the historic Marres House. Having a surface area of ​​about 750 m2, the painting depicts a series of beautiful and frightening environments, zoals a high-tech clone supermarket, the last surviving piece of primeval forest, a Berlin love and hippie fest space, a spider portrait corridor, a new life festival in the year 2050. Gijs Frieling directed the modern Gesamtkunstwerk. The artists Frank and Kim Koolen David Bots developed a comprehensive soundtrack, and Charlott Markus and Kalle Mattsson make a publication.

The exhibition is part of the series of immersive exhibits at Marres previous instalments or How many followers included The Winter Anti Depression Show (2014) and Levi Veluw: The Relativity of Matter (2015).

zondag 9 juli 2017

Zarvich from Uruguay

Meet Zarvich, a new brand from Uruguay, formed by designers Vivian Sulimovich and Florencina Gómez de Salazar. They have won Lumina 11 contest by Punta Carretas in Montevideo. Their price was participation at FASHIONCLASH Festival 2017 in Maastricht.
They presented their stunning collection Fungi.

How would you define fashion?
Florencia: Fashion is indefinite and volatile; it presents infinite options and changes constantly. It is a reflection of our society; an act of expression. For us designers, it is an exercise of sensitivity that helps us transform an ideal into something material. It has to do with beauty, tradition, luxury… but also with dreams.
Vivian: Fashion is one of the institutions that creates meaning. It compiles a sociological document that deals with the sensitivity of an era; with the important causes of social change and dominant lifestyles.

What fascinates/inspires you and why?
Florencia: Everything that surrounds us can be a source of inspiration; it depends on the sensitivity with which we perceive it. There is not one thing or person in particular. We always have to be alert and surprised by the world around us.
Vivian: My inspiration shifts and is usually related to daily life’s necessities. In an aesthetic level, I am often seduced by architecture.

Finding your own distinctive voice can be difficult, where and how do you find your personal creativity (before you start designing/during the design process)?
Florencia: I think creativity has to be trained and the only way to generate something different is through experimentation, and that takes a lot of work. Any path is a challenge; we live in a very competitive world. We have to celebrate difficulties because that is what pushes us to become the best version of ourselves. If you want results, you have to go the extra mile to stand out. You sacrifice a lot, but it is worth it.

What challenges did you face during the design process?
Florencia: Not having a team to carry out the work efficiently; one that has the appropriate technical knowhow and that you can trust will deliver in a satisfactory and timely manner.
Vivian: The most difficult part usually is managing the project; to coordinate the different work teams and ensure everyone delivers in due time and form.

Maarten van Mulken wins RADIKAL FASHION FILM AWARD 2017

Maastricht based designer Maarten van Mulken won the RADIKAL FASHION FILM AWARD 2017 by Pascal Baillien

Radikal Film is an experienced creative film studio of director Pascal Baillien. Recently nominated for the Berlin Fashion Film festival and very experienced in productions, that bring music, art and fashion together, he has a strong ability and vision to translate stories into film.

Together with Maarten they will create a new fashion film that will premiere in November during the FFFF - FASHIONCLASH Fashion Film Festival (3 and 4 November 2017 in Maastricht).

Maarten van Mulken show at FASHIONCLASH Festival 2017, photography Team Peter Stigter

Coffee Break Story #5

Together with our partner Coffeelovers we will be sharing a Coffee Break Story almost every Sunday as of the 4th of June! 5 Local designers who are part of FabricAge will be sharing their “Cup of Inspiration” and “What tickles their fashion senses”. 

Our last Coffee Break is with: 


Maarten Van Mulken, 26, is a Dutch fashion designer living in Maastricht. Last year he graduated from the Maastricht Academy of Fine Arts & Design (MAFAD). This year he will be introducing his new womenswear collection at FASHIONCLASH Festival 2017. Next to creating own collections, he is working as a costume designer for a theatre, which fits perfectly with how he likes to design. He is thrilled with a project like FabricAge, where nobody is left out, and everyone can participate. Together with the rest of the team, he came up with the design that withholds three different kinds of crafts, creating a ‘gesammtkunstwerk’.

Photo: Team Peter Stigter

donderdag 6 juli 2017


Dance performance "LAGOM" brings the art of contemporary dance and fashion on the stage to speculate on consumption. Consumerism in everyday life, creativity and consciousness. Minimalist aesthetics in a confrontation with a perversion of excess. What is the highest level of consumption and where it could bring you? Through dance exploration, plastic experiments and various techniques of contemporary and urban dance MIJ asks these questions and comes to an unexpected answers from the side of art. One of the most essential part of our work is the outfit: its absence or presence, minimalism or overbalance, preciseness or mess. Clothes become a metaphor of the main idea and are designed by young Russian designer Mila Halizova, the follower of minimalist style, non-linear forms and restraint based on the idea of «Deceptive simplicity». What is LAGOM? We explore different cultures and their attitude to life, art, design, space, way of thinking and consumerism to find an ultimate example of relationship between human and nature, human and society, human and its inner world. Lagom is a uniquely Swedish term, that doesn’t have an English equivalent. Popular etymological translation is “around the team” meaning enough food or drink for everyone at the table. Lagom is “Just enough,” “Not too much or too little,” “Just right,” “Enough to go around,” “Fair share”. It indicates balance. The value of "just enough" can be compared to the idiom "less is more”.

Photos: Team Peter Stigter

Raya van der Kroon - Pretty Exposed

Pretty Exposed performance by Raya van der Kroon presented in the Fashion Makes Sense LAB, during the Afterparty of FASHIONCLASH Festival Pretty Exposed is a project by Raya van der Kroon, featuring designers Nine Parre - Deniece Clermonts & performers Emma Haniotis Riccetto - Aziza Prameswara - Vanessa Ntinu. ‘Is female nakedness in nightlife clothing a result of sexualisation or female empowerment?’ As an i-Arts graduate I dove into the history of unclothing, the growth of new feminism, and the use of nakedness as a tool for either protest or attraction. Engaging into highly revealing sceneries - the nightlife of Amsterdam and of Rio de Janeiro - I concluded that my vision on contemporary femininity is a fusion of both places and their characteristics. Whereas Amsterdam is trying to re-incorporate femininity into feminism, Rio is striving for more social equality within their sensual culture: both are longing for a balance between sexiness and empowerment. The balance and combination of the terms is the core of this work: the visualization of the sensual feminist, the combination of Amsterdam and Rio. This idea is translated into a nightlife clothing collection, presented through an immersive performance, a magazine and exhibition.

Photos: Team Peter Stigter

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