donderdag 30 november 2017

Fashion Talent Design Competition at Serbia Fashion Week

winner FTDC Iva Kujundžić
One of the highlights at the 9th of Serbia Fashion Week is the young designers contest. Finalists of the Fashion Talent Design Competitions, the FTDC and EFTDC, presented their collections.  Iva Kujundžić, the winner of the FTDC, the national talent category wins participation at FASHIONCLASH Festival 2018, Igor Lukić winner of EFTDC wins presentation at Serbia Fashion Week.

Taking place in Novi Sad, Serbia Fashion Week is one of the biggest fashion events in Eastern Europe. each edition designers from all over the world are showing alongside national designers. The event takes place from 20 - 27 November in the city of Novi Sad, Serbia's second largest city in the Vojvodina region. Novi Sad is elected to be European Capital of Culture in 2021. Since few years FASHIONCLASH collaborates with Serbia Fashion Week by means of exchanging designers.

zaterdag 25 november 2017

Reflections on the FASHIONCLASH Fashion Film Festival

The first edition of FASHIONCLASH FASHION FILM FESTIVAL took place from 3 – 5 November in Maastricht.
FFFF was the first international film festival in the Netherlands dedicated to fashion film.
The 3-day program contained screenings with a selection of more than 60 short fashion films from all over the world. The program kicked off with several avant premieres at de Bijenkorf, followed by the screening of the ‘We Margiela’ documentary. On Saturday, there were inspiring workshops by Canon and Pascal Baillien, various screenings and award ceremony at Lumière Cinema. In addition, an exhibition was presented in cooperation with AKATAK Studio.

FFFF showcased both emerging and established international filmmakers and designers who experiment with the genre. The program contained several premiere screenings such as ‘Kill Your Darlings’ by Maarten van Mulken and Pascal Baillien, Dance a Measure by Studio Selvedge & Project Sally Maastricht and MARTAN by Daan Groot and Martan. Being the first fashion film festival in the Netherlands, there was a special focus on Dutch fashion films.

By organizing this festival, FASHIONCLASH concluded that this genre is rather unknown in the Netherlands, not only to the broad audience but also to the professionals. There is so much to be gained. Projects like the Act! Cut! Play, workshops and meetings around the genre are very important to share knowledge and especially to stimulate new collaborations. The film as a medium lends itself very well to interdisciplinary collaborations, and considering the fact that there are many high-profile academies in the Netherlands the potential is there for grabs.

During the festival Amsterdam Fashion Tv live streamed interviews with speakers, participants and jury. A selection of short interviews and reflections can be seen here:

The level of the selection is high, a very varied selection from documentary style movies to much more visual feasts; sometimes narrative based, sometimes purely visual. What makes this festival special is the blend between conceptual relevance and the fact that it is very international. The openness of the festival is something that FC started in the first place. It is inclusive to people from different backgrounds and a platform for young talents. The film festival is an extension of what FC stands for.' - Philippe Pourhashemi.

The intimate structure of the festival seemed an ideal format for interaction between the public, professionals and participants. In addition to the screenings there was room to talk about the films, but it was noticeable that the 'genre' was mainly discussed. The members of the audience (professionals and general audience) where engaging in the conversations such as What is a fashion film? What are the possibilities of the fashion film? The composition of the film showed how unthinkable many possibilities the genre encompasses. Between the conversations with the audience we concluded huge interest in the medium, in particular young designers and theatre makers seem willing and ready to take on. The challenge is, how do you start a fashion film project? In that matter, making a fashion film is not very much different from making a film in general. As a platform, we felt the importance to provide the stage for 'fashion film' in the Netherlands. Already the questions was asked when the next edition will take place?

Specifically, the program consisted of two Fashion Talks, both moderated by Niccolo Montanari, an international expert in the field of fashion film. Niccolo travels around the world and visits fashion film festival, advises filmmakers and brands. Both talks were accessible to a wide audience.

One of the highlights of the festival was the State of Fashion Film Talk . An inspiring discussion on the state of the fashion film, experiences and future speculations. The speakers of the panel where Kathryn Ferguson (film maker, director), Marie Schuller (film maker, photographer), Raquel Couceiro (head of fashion film Showstudio), Ditte Marie Lund (director Copenhagen Fashion Film Festival).

It was striking that the conclusion was unanimous that the genre can not be captured in a definition and a specific format and that this fact makes the genre so interesting and attractive. The technological developments of the internet, digitalisation of fashion and the development of the film industry go hand in hand with developments in fashion. The fashion film is the perfect genre to give shape to these developments.
'It is exiting time for film directors, a selection of which we have seen at FFFF, we see especially that the young European fashion film that is pushing the genre. Lot of fashion films are copying the format, I am looking for ways to push the boundaries.' - Marie Schuller

'As the internet changes, fashion film will change. New techologies will play a large part and the genre is changing rapidly alongside the technological developments.' - Kathryn Ferguson

'In addition to the screening there were interesting panels. I especially enjoyed the panel moderated by Niccolo Montanari with Kathryn Ferguson, Ditte Mariel, Marie Schuller, Raquel Couceiro on the state of fashion film and how you define a fashion film, in the end…you don’t. - Diane Pernet

Niccolo Montanari also modertated the Act! Cut! Play! Screening and talk.
Act! Cut! Play! is an interdisciplinary talent development project with the ambition to lift the quality of fashion films to a higher level. Four teams existing of a designer, theatre maker, and filmmaker were challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film.

'This was a great first edition, a great beginning. The genre has developed over the last 5 to 10 years. FASHIONCLASH has given the genre its own and unique spin.'- Niccolò Montanari

Read Niccolo's reflections on Act!Cut!Play! project:

Award Ceremony
On Saturday evening the award ceremony concluded the festival with the announcement of nominees and winners. The winners were decided by the jury panel members; Diane Pernet (ASVOFF), Leendert Sonnevelt (editor-in-chief, Glamcult), Marcel Schlutt (editor-in-chief KALTBLUT Magazine), Michael Daks (photographer, director), Richard Dols (director DocFest).

And the winners were:
- Best Fashion Film: A Hommage to David Bowie in Sound and Vision, CANADA
- Best Dutch Fashion Film: iii, Femke Huurdeman, Suze Milius, Marie-Sophie Beinke
- Best Emerging Talent: Parallel Pyramid Platform, Daniel van Hauten, Studio Dennis Vanderbroeck, Emmanuel A. Ryngaert
- FASHIONCLASH One-to-watch: Burning Oceans into Deserts, Emma Westenberg for Hardeman '

vrijdag 24 november 2017

Maarten van Mulken - Serbia Fashion Week

Dutch fashion talent, Maastricht based designer Maarten van Mulken has been invited to represent to represent FASHIONCLASH Festival at Serbia Fashion Week.
Maarten showed his collection 'Kill Your Darlings' that he presented at FASHIONCLASH Festival 2017 edition.
"They call deleting ideas ‘killing your darlings’, but often good ideas are being cancelled instead of the weakest. The general idea is getting dumbed-down to make it more commercial and gain more money. This to me refers to fashion being dead, because it’s all about just selling as much as possible these days.
Fashion to me is not dead, it just needs to change into a new form and people need to be encouraged to pursue their ideals/ideas instead of killing them."
Taking place in Novi Sad, Serbia Fashion Week is one of the biggest fashion events in Eastern Europe. each edition designers from all over the world are showing alongside national designers. The event takes place from 20 - 27 November in the city of Novi Sad, Serbia's second largest city in the Vojvodina region. Novi Sad is elected to be European Capital of Culture in 2021. Since few years FASHIONCLASH collaborates with Serbia Fashion Week by means of exchanging designers.

woensdag 15 november 2017

Being Aware - A Fashion Film Retrospective

Being Aware - A Fashion Film Retrospective 
By Niccolò Montanari - Fashion Film and Video Consultant

 “Agreeing on a vision does not mean compromising on quality in order to please everyone.”"

Over the past ten years we have seen a rapid growth of platforms catering for the fashion film genre. This term seems to have brought together all that video content with a strong emphasis on style that goes beyond being a moving lookbook or a behind-the-scenes.
Though people may differ in defining fashion film, what makes this genre is different creative industries working together, such as fashion, film and adver- tising, to deliver emotionally compelling and engaging video content.

Act! Cut! Play! was a project conceived as a way to develop and explore the relationship between several creative disciplines. “Fashion, film and theatre have come together on equal terms to deliver examples of how we can raise the quality and creativity of the fashion film genre”, explained Branko Popovic, FASHIONCLASH co-director and Act! Cut! Play! partner. Three teams formed by a fashion designer, a film director and theatre maker produced three unique pieces of video content that challenge the traditional approach to fashion film. Here’s what I have learnt after speaking to them.
Each film handled the portrayal of fashion in a completely different way. Both Your Approval Is Not Essential as well as The Parallel Pyramid Platform have fashion play an almost supporting role. The former places narrative at the centre, with fashion there to impact visually on the storyline. The latter on the other hand looks at fashion not as clothing, but rather as a tool to define, divide and group people together. The third film - iii - fits more within the traditional view of fashion film. Strong aesthetics play the leading role here, with narrative helping shape the message behind the film. Although the result is three very different fashion films, there are some shared key takeaways from the teams involved.
Though the definition of fashion film is yet to be agreed on, the overall vision of what is being produced should be aligned from the very beginning. The focus should be on deciding how the different disciplines interact with one another, whether any of them take the lead or are there to support and provide visual impact to the narrative. The aim isn’t to stand out as the main discipline, but rather to determine the correct formula to bring the vision to life.

Niccolò Montanari
Agreeing on a vision does not mean compromising on quality in order to please everyone. It means understanding the fundamental creative and visual principles shared by all and building from there. Being able to trust in each other’s talent and having an awareness of how each discipline works allows for the contributors to think differently about their own way of working. As a result, this will lead to a unique and innovative production that will most likely not fit within a conventional film category. Understanding where the story lies is a vital step in the creation of valuable video content. With film generally functioning as a storytelling canvas, disciplines such as fashion and theatre become the tools to bring the story to life. Even though each discipline comes with its own narrative, the aim is to work backwards and transport the overall agreed narrative into each discipline and work with it accordingly. Fashion film is a young genre, for which rules are yet to be defined.

Act! Cut! Play! succeeded in having us explore and question our general approach to fashion film. Rather than films about fashion, adverts or a series of striking visuals, we have seen what can be achie - ved by approaching fashion film as the union of several creative disciplines. This fresh perspective should be used as a stepping stone to explore this genre through other creatives fields, such as music, dance, illustration or architecture. By agreeing on a vision, and gaining a deeper understanding of each other’s as well as our own expertise, fashion film has the potential to become an excellent tool for the creative industries looking to innovate with video content in the digital era.

zondag 12 november 2017

Groeten uit Maastricht Exhibition

Greetings from Maastricht: a look at innovative entrepreneurship

Starting on 11 November until 7 January, you can visit the restored Eiffel building and step into the world of Maastricht’s makers. Rediscover the history of the oldest industrial city in the Netherlands. Take a look behind the scenes at Maastricht’s leading production companies and marvel at the products and services that are putting Maastricht on the global map. Join these entrepreneurs who speak passionately about their companies, about the opportunities and challenges, the renewal, and the innovation. The expo is open to entrepreneurs and professionals, job seekers, students, and, of course, all of Maastricht’s many residents and visitors!

FASHIONCLASH is featured in the exhibition module 'Ondernemende Ontwerpers' (enterprising designers). In this installation FASHIONCLASH is presented with its main creative partners, Studio Stad (spatial design) and Studio Noto (graphic design and visual identity). Together these disciplines shape the platform that is offered with FASHIONCLASH Festival. -> program

donderdag 26 oktober 2017

The State of Fashion Film Talk

The State of Fashion Film Talk at FASHIONCLASH Fashion Film Festival

A panel consisting of renowned fashion film makers and directors such as Raquel Couceiro, Marie Schuller, Kathryn Ferguson and Ditte Marie Lund.
Niccolo Montanari is in conversation with these professionals, to get to know more about the fashion film industry and the state of the art of the fashion film. 

Talk / Room 2 / 4 Nov. / 16:00 - 17:30 / Runtime: 90 min 
Prize €9,00. Find your tickets here 

The State of the Art of the Fashion Film
Fashion and film have been hand in hand and influencing each other for decades, for example in classics like Breakfast at Tiffany's or more recent examples like A Single Man or The Neon Demon. More and more the fashion film has become an essential part of the communication strategy of each fashion brand. In this era of e-culture, it is one of the best ways to capture a fashion narrative and to reach a wide audience via online platforms and media. Challenging the norms of traditional advertising techniques and moving fashion shoots, designers have embraced film as an art form and have moved away the use of mundane product placement.

Film as a medium is an incredible discipline to tell stories. Nowadays, the genre is highly on the rise and also embraced by major directors such as Wes Anderson, Miranda July, Martin Scorsese and David Lynch who are engaged in making fashion films. In less than ten years the fashion film broke from the off schedules through to the core of the fashion industry. The fashion films are no longer used as a means of communication but also presented as independent artworks. Big brands like Dior, Chanel, Prada and Gucci are spending loads of money on editorial campaigns and fashion films.
Undoubtingly the fashion film is here to stay. The industry has to look further than just clothes and photography. Technological developments have made fashion films more accessible; for instance, you can now film a fashion film entirely on your phone.

What is the future of fashion film and the state of the art of fashion film? 
With the FASHIONCLASH Fashion Film Festival we invite you to discover the beauty and the potential of fashion film.

woensdag 25 oktober 2017

Award Ceremoy and Screening at FFFF

Ethetics Episode 2: Mdingi Coutts, Amber Moelter at Noir Tribe
The Award Ceremony & Screening at FASHIONCLASH Fashion Film Festival 

The award ceremony is a celebration of the art of fashion film with a must-see selection of high-profile international fashion films that have been noticed and critically acclaimed. In addition, two brand new local fashion films will be presented. Right after the screening nominees and winners will be announced by the jury.

Meet the jury
Diane Pernet (founder ASVOFF, fashion critic)
Michael Daks (director and photographer)
Richard Dols (filmmaker and director at DocFest)
Leendert Sonnevelt (editor-in-chief Glamcult Magazine)
Marcel Schlutt (editor-in-chief KALTBLUT Magazine)

jury panel

-  Best Emerging Talent, price: € 500
-  Best Dutch Fashion Film, price: Canon EOS 77D
-  Best Film, price: € 1500
-  FASHIONCLASH One-To-Watch price: € 500

Award Ceremony + Screenings (incl. two premieres) 
Date: 4-11-2017
Time: 22:00 – 23:30
Runtime: 00:90:00
Price: €17,50 get your tickets

More information about FFFF:

Program starts with two premieres, following 11 international must-see fashion film. After the screening the nominees and winners will be announced.

Kill Your Darlings – Maarten van Mulken, directed by Pascal Baillien, 00:05:00, premiere

Fashion is Dead. Maarten van Mulken’s collection is a middle finger against this statement. ‘Kill your Darlings’ is a movie about the life and death of the things you love. It’s a surreal impression of a girl and her fears, her sins, her joy and her hopes. It’s a moment between life and death, where she asks herself why she had to die

Dance a measure, Studio Selvedge & Sally Dansgezelschap Maastricht, 00:04:00, premiere

‘Dance a measure’ is een fashion/dans film geïnspireerd op het gedicht van Neil Gaimen, met kleding van ontwerpster Lena Berens en tas van ontwerper Milan Palma.

Fashion Films in the Loop

FASHIONCLASH Fashion Film Festivals (FFFF) presents fashion films in The Loop at Lumière Cinema Maastricht.

MYTH, Manfre & Iker Iturria
The Loop shows an international selection of fashion films from both emerging and established film makers and brands. An eclectic mix that shows the potential and variety of the fashion film as a medium.

The Loop 
Date: 4-11-2017
Time: 13:30 – 18:00
Runtime: 00:47:58
Price: free entrance

More information about FFFF:

Fashion Makes Sense Fashion Film

Dressed for Protest: The Women’s March and Beyond, Glamour Magazine
by Amber Moelter at Noir Tribe
FASHIONCLASH Fashion Film Festival presents Fashion Makes Sense Fashion Films

A selection of short fashion films and documentaries that are showing that fashion can make sense.

FASHIONCLASH strongly believes that the art of fashion can stimulate critical debate about controversial issues in our society. Fashion film as a medium is an incredible discipline to tell stories, to address controversial issues, to create a dialogue and connect disciplines.

Fashion Makes Sense Fashion Films
Date: 4-11-2017
Time: 20:30 – 21:30
Runtime: 00:50:42
Price: €9,00 get your tickets

dinsdag 24 oktober 2017

FFFF Screening at Thiessen Wijnkoopers

FASHIONCLASH Fashion Film Festival @ Thiessen Wijnkoopers presents, a selection of fashion films co-produced by FASHIONCLASH.

still from Aspire, a film in collaboration with Strictua

FFFF Screening @ Thiessen Wijnkoopers
Date: 3 – 5. 11-2017
Time: 10:00 – 18:00
Runtime: 00:13:15
Price: free entrance
Address: Thiessen Wijnkoopers, Grote Gracht 18 in Maastricht

Tickets & Info:

Dutch Fashion Films at FASHIONCLASH Fashion Film Festival

FASHIONCLASH Fashion Film Festival 2017 presents

A selection of fashion films made in the Netherlands by emerging Dutch film makers and fashion designers.

Dutch Fashion Films – Zaal 1
Date: 4-11-2017
Time: 19:00 – 20:00
Runtime: 00:49:27
 Price: €9,00 get your tickets

‘ES TUT MIR LEID!, Studio M.E.N. , Annie van Noortwijk, 00:01:55, premiere.

‘Es tut mir leid’ features the debut collection of the new designer Studio MEN. The designers drew inspiration from rugby and played with gender. The models in the film are alienating, and at different locations they try to make contact with the audience. Body language, intense gazes and a dynamic edit and music score, take you to the desolate green fields where the collection of MEN sets foot on earth for the first time.

SOLUM, Luca Tichelman in association with Kim Karssen, 00:10:40, premiere 

A video portrait of two people in different tableaux vivants, raising feelings of stilled alienation. They seek communication, a conversation. At times share one world, but a conversation seems too complex, they stay ” together alone ”. Solo, SOLUM.

Debora Dax - 6 OBJECTS - Projecting Identity Expressions

FASHIONCLASH Fashion Film Festival presents short documentary '6 OBJECTS - Projecting Identity Expressions' by Debora Dax.

The artistic documentary (10min) gives the audience insight into the experiences, wishes and needs of people who consciously express their identity and enables questions about how we experience, judge or define identity.

Six people with various backgrounds talk about their identity using the most meaningful object for their transformation and/or gender expression. The characters do not come into view, but express their identity through this object by means of another's body. The artistic documentary offers the audience a different perspective on identity.

A concept developed and directed by Debora Dax.

You can see this documentary 3 and 4 November at the Exhibition at Lumière Cinema.

Moving Campaigns FASHIONCLASH Fashion Film Festival

FFFF presents Moving Campaign Fashion Films

Increasingly designers and brands are using the fashion film as a medium to present their collections. These films are moving campaigns and lively lookbooks that express the designers vision and aesthetic.

Moving Campaign Film 
Date: 3-11-2017 Time: 21:00 – 01:00
Date: 4-11-2017 Time: 11:00 – 01:00
Runtime: 00:23:15
Price: free entrance
Location: Lumière Cinema (in the exhibition area)

woensdag 18 oktober 2017

Canon Workshop - FASHIONCLASH Fashion Film Festival

Canon Workshop - Filmen met een spiegelreflexcamera 

Het is nog niet zo lang geleden dat er alleen gefilmd werd met film- en videocamera’s. Met de komst van de Canon EOS 5D Mark II in 2008 veranderde dat. Met deze camera konden hoge kwaliteit films gemaakt worden.
Spiegelreflexcamera’s zoals de Canon EOS 5D serie (meest recente model is de EOS 5D Mark IV) hebben voor film de belangrijke eigenschap dat ze lichtgevoelig zijn.

Daarnaast beschikken deze camera’s over een grote sensor waardoor met kleine scherptediepte gewerkt kan worden (belangrijk voor focus pulls). Een ander groot voordeel van het filmen met een spiegelreflexcamera betreft het grote assortiment foto-objectieven waaruit gekozen kan worden, waaronder speciale macro- en tilt-shift objectieven.

Het filmen met een spiegelreflexcamera kent echter wel enkele kleine uitdagingen zoals:
- Audio: welke microfoon kun je het beste gebruiken en hoe leg je audio vast;
- Scherpstelling: hoe zie ik wat ik doe en wat kan ik aan de camera overlaten;
- Rigging: statief, rig of gewoon uit de hand filmen;
- Objectieven: welk objectief gebruik je voor wat;
- Intern/extern opnemen, opslagmedia en codecs.

Canon zal tijdens de speciale workshop nader op bovenstaande zaken ingaan. In het praktijkgedeelte zullen twee verschillende situaties gecreëerd worden zodat de deelnemers ook zelf aan de slag kunnen met hun eigen (EOS) camera. En heb je bovenstaande zaken eenmaal onder de knie, dan gaat er een filmwereld voor je open.

De Workshop ‘Filmen met een spiegelreflexcamera’ wordt gegeven door Jip Barth, Product Intelligence Consultant bij Canon. Jip geeft vanaf 2008 aan uiteenlopend publiek uitleg over de techniek van het filmen met EOS-camera’s.

Wil je meedoen?

Canon Workshop vindt plaats 4 november van 10:30 - 13:30 bij Lumière Cinema Maastricht.
Deelname is gratis maar er is beperkt plek. Stuur bij een aanmelding een korte motivatie en C.V. Daarbij is het aan te raden om je eigen EOS camera mee te nemen.
Je kan je aanmelden door een mail te sturen naar

Sangue Novo - MODALISBOA LUZ - SS 2018

Sangue Novo (New Blood) is a platform for young Portuguese designers who get the opportunity to show their work within a collective fashion show. Nine Portuguese designers where selected to show their collections. At the end of the show several awards are presented. Winner of Sangue Novo ModaLisboa LUZ edition is Filipe Augusto. His prize is participation at Fashion My Religion! The 10th edition of FASHIONCLASH Festival (June 15 -17).
Federico Cina, winner of FASHIONCLASH Festival 2017 Talent Award has been selected to take part at Sangue Novo show.

This was a very strong edition of Sangue Novo with talents such as Rita Afonso who took part at FASHIONCLASH Festival 2017 and promising new discoveries such as Carla Campos and David Pereira.
Filipe Augusto

Filipe Augusto

dinsdag 17 oktober 2017

We Margiela - FASHIONCLASH Fashion Film Festival

FASHIONCLASH Fashion Film Festival presents We Margiela – The Documentary, as the opening film on 3 November.

Date: 3-11-2017
Time: 21:30 – 23:00
Runtime: 00:99:00
Tickets: here
Location: Lumière Cinema

Mint film office, the Netherlands, 2017, English subtitled.

We Margiela tells the untold story of the enigmatic and singular fashion house Maison Martin Margiela. For the first time, co-founder Jenny Meirens and the members of the creative team that stood at the heart of the house talk extensively about the creative processes and unique philosophies of the Maison. Their stories, told through detailed and intimate interviews, offer unprecedented insight into the genesis and unravelling of one of the most influential fashion houses of our time. The film investigates the legacy of Margiela and its relevance for fashion and authorship today.

About 'mint film office'

mint film office is a documentary production company based in Rotterdam. They're a collective of people that aim to make that offer compelling stories that are visually challenging and creative. At the same time, they went their films to reflect on traditions in documentary film-making and question received ideas on storytelling and visualisation.

MASTERCLASS Pascal Baillien - FASHIONCLASH Fashion Film Festival


4 November
11:30 - 13:00
Lumière Cinema

In this masterclass, Pascal Baillien will share his 20 years of experience as a director in fashion film, music promos and corporate film. 

Are you interested to take part?

- You can sign-up by sending an e-mail to 

- Please attach a motivation letter and C.V.
- There are limited number of places available. 

About  Pascal Baillien

Pascal Baillien is a director, writer and producer, based in Belgium and Los Angeles, USA. His strong and cinematic way of directing and more than 20 years of experience in filmmaking, make him a multi-dimensional storyteller. With his visually driven campaigns for clients in the fashion, music and corporate industry, and use of a wide range of techniques, he is able to create powerful images. He worked with high end talents such as Barbara Palvin, Charlie Sheen, Jean Claude Vandamme, Kev Adams and many more.

Kill Your Darlings - Maarten van Mulken
During FASHIONCLASH Festival 2017 Pascal presented the RADIKAL FASHION FILM AWARD. The winner of this award, designer Maarten van Mulken made a fashion film with Pascal. 'Kill Your Darlings' will premiere during FASHIONCLASH Fashion Film Festival.

About FASHIONCLASH Fashion Film Festival 

First international film festival in the Netherlands focussing on the ‘fashion film’ genre.

FFFF showcases both emerging and established filmmakers and designers who experiment with the genre. The program contains screenings with a selection of more than 60 short fashion films from all over the world. A unique opportunity to get inspired by the world of fashion film, discover new talents and learn more about the state of the art of fashion film.

More information:

zondag 15 oktober 2017

Fashion Makes Sense Award 2017

FASHIONCLASH presents, in collaboration with Province Limburg, the ‘Fashion Makes Sense Award’, a stimulation award for conscious young designers. The Fashion Makes Sense award is awarded during the Dutch Earth Week (October 2017) in Maastricht. Out of the finalists, a jury chose one winner that’ll be rewarded with a money prize of €2.500. This prize will be used to produce a sustainable collection, which will be presented during FASHIONCLASH Festival 2018. In addition, an audience winner was chosen, this winner will receive a cash prize of €500.

MUKASHI MUKASHI by Birutė Mažeikaitė won the Fashion Makes Sense Award jury prize. The audience award went to Maastricht based knitwear label STRIKKS.

The jury, consisting of Carry Somers (founder Fashion Revolution), Desiree Kleinen (Ree projects) Jasmien Wynants (Flanders DC/Close the loop) and fashion designer Elsien Gringhuis, was unanimous about the sustainable fashion brand MUKASHI MUKASHI.

The awards have been presented on October 12 by Daan Prevoo, deputy of the Province of Limburg. Fashion Makes Sense Award is presented during Dutch Earth Week that took place from 10 -14 October 2017 for the first time.

In addition, Forza Fashion House organized a Sustainable Fashion Falk during the award ceremony. The talk, moderated by Elise Crutzen (fashion editor and writer) featured presentations by Jasmien Wynants and Carry Somers.

Fashion Makes Sense Award is a project by FASHIONCLASH, made possible thanks to support of Province of Limburg. The 9th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry.

 With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare.

FASHIONCLASH has the ambition to develop ‘Fashion Makes Sense to a returning part of the yearly FASHIONCLASH Festival and it is their aim to create awareness around this topic. With an annual prize, FASHIONCLASH introduced the ‘Fashion Makes Sense’ jury award and the ‘Fashion Makes Sense audience award. A prize for a promising fashion talent, that’ll have a relevant and innovative idea on the awareness and innovation around sustainability.

zaterdag 16 september 2017

FabricAge Exhibition

On Sunday, 10th September during Parcours Maastricht, FabricAge unveiled the first textile creations with an exhibition at Mosae Forum in Maastricht. The exhibition is open until 24 September.

The textile creations are designed by five fashion designers, six experienced crafts buddies, and made my more than 150 seniors during 250 hours. The starting point for the design was the city of Maastricht; the different neighborhoods and the diversity of inhabitants, but also the power of connection and cohesion. The five designers are Maarten van Mulken, Verena Klein, Ebby Port, IXX Jolijn Fiddelaers and Suzanne Vaessen (Strikks).

Following the success of last year’s project LET'S (AD)DRESS THE PEOPLE (1 June-3 July, 2016) FASHIONCLASH and stichting Tout Maastricht joined forces again to transform this multidisciplinary social design project into a sustainable and distinctive textile product & label: FabricAge. The objective of FASHIONCLASH and Tout Maastricht is to establish a unique fabric design label which emphasizes on the active participation of the elderly and traditional crafts, bringing together the arts and crafts of textile design with the tangible and intangible heritage of our culture.FabricAge facilitates communities of all ages to come together, to connect through creativity, to gain meaning and to become visible to society.

FabricAge develops high-end one-of-a-kind textile designs, based on the wishes and preferences of clients, visualized by talented designers, crafted by experts, and collectively created by the senior community. Each design and process are tailor-made, giving participants the opportunity to be part of a challenging, educational, social and creative experience, and enabling them to contribute to a unique end result. This can range from an outspoken textile art object to an eye-catching wall decor.

Photography: Sem Shayne

maandag 24 juli 2017

FASHIONCLASH Fashion Film Festival 2017

FFFF – FASHIONCLASH Fashion Film Festival 
3 & 4 November 2017 

FFFF is the first international film festival in the Netherlands that is focussing on the ‘fashion film’ genre. The program consists of short fashion film screenings, masterclasses, workshops, cross-over performances, installations and fashion talks.
FFFF Festival aims to offer a stage to emerging and filmmakers and designers who experiment with the genre and is also a platform for debate about The State of The Art of this rising film genre. The program consists of a curated selection of the relevant fashion films from the past few years and new films. The festival curatorial special focus themes are Dutch Fashion Film and Fashion Makes Sense (films that matter). Furthermore on program is the Act! Cut! Play! project screening and recap talk.
FFFF is accessible festival for everyone and a unique opportunity to get inspired by the world of fashion, discover new fashion and film talents and to enjoy the city of Maastricht. Festival program is accessible via ticket sale and partly for free. The festival program will take place at various locations in Maastricht, including venues such as Lumière Cinema, de Bijenkorf and Thiessen Wijnkoopers.


FASHIONCLASH invites all emerging and established filmmakers, designers and brands to submit their work via the Open Call. By entering the FFFF you have a chance to be selected for one of the official program screenings and also to be shortlisted for the FFFF Awards.
FFFF contains an award ceremony where several prizes will be announced by the appointed jury.
– Best Fashion Film: €1.500,00
– Best International Emerging Talent: € 500,00
– Best National Emerging Talent: Canon camera awarded by Canon Netherlands

You want to submit your film/films?
All films must be submitted online via FilmFreeway only. Find out the conditions and application: FASHIONCLASHFashionFilmFestival

More info:


The 9th edition of FASHIONCLASH Festival was composed and curated around the theme ‘Fashion Makes Sense’. Through ‘Fashion Makes Sense’ FASHIONCLASH focused on senses and making
sense in relation to fashion.
Several participants of the festival where asked the question: Does fashion make sense?

Video by Daniel van Hauten, WEDOVOODOO.TV

maandag 17 juli 2017

Highlights from the 27th Amsterdam Fashion Week

Barbara Langendijk
27th edition of Amsterdam Fashion Week took place from July 13 - 16 at the Westergasfabriek.
The mostly dominated by young designers and new comers the schedule contained many fresh shows and fresh proposals.

FASHIONCLASH attended several shows, among them there where presentations by some FASHIONCLASH talents such as Juliette Heijnen who showed her 'No Phobia' collection at FASHIONCLASH Festival two weeks ago.

The fashion week was opened with a intriguing presentation by the bespoke Das Leben Am Haverkamp collective.
Following there was a beautiful presentation by Barbara Langendijk in collaboration with Noon Passama. Other successful proposals where by M.E.N., Klaudia Stavreva, Liesbeth Sterrenburg and Maison the Faux.

Next to the show one of the highlights was the Future Generation Utopia exhibition curated by Peter Leferink. This exhibition featured installations by Marlou Breuls, Sunna Chandry Koning, Karlijne Opmeer, Pleun van Dijk and Lotte van Dijk with her Atelier project. Lotte was one of the finalists at the Hyères Festival this year.

The summer edition is known for Lichting show, 14 best graduates of the fashion academies in the Netherlands are selected to show their collections. Lizzy Stuyfzand won the jury prize, and Sarah Bruylant won the public award. Karlijn Krijger and Lise van Wetten where selected to represent  MAFAD, the Maastricht Academy of Fine Arts and Design.

donderdag 13 juli 2017


A project by FASHIONCLASH & MAFAD, in collaboration with the Maastricht Academy of Performing Arts
The opening of FASHIONCLASH Festival took place on Thursday 29th of June at the Forza Fashion House in the LAB Building/Het Radium. This was also the official opening of the The Forza Fashion House, the new breeding ground for creative, cultural and entrepreneurial Maastricht and also the new FASHIONCLASH office. Directed by theatre makers Joost Horward and Nina Willems the evening contained interdisciplinary performances and installations by students from MAFAD and Maastricht Academy of Performing Arts.

Specially for the opening of the festival, FASHIONCLASH teamed up with MAFAD (Maastricht Academy of Fine Arts and Design). In the context of the new design curriculum ‘BODY, OBJECT & MATERIAL’, the second-year BODY design students were assigned to do artistic research on the ‘senses’ in relation to the festival’s theme 'Fashion Makes Sense'. In addition, each student has been connected to one or two students from the Maastricht Academy of Performing Arts. Based on the research of the design students, each team developed a concept in which they expressed their vision and findings on the ‘senses’ and new ways how to create an enriched embodied experience for the audience.

Marcel van Kan (MAFAD) and Branko Popovic (FASHIONCLASH), togehter with Joost Horward and Nina Willems coached the students during the proces of research and execution of the performances. The project concluded in nine participatory installations / performances.

Participants Students MAFAD: Ashley Luypaers, Max Niereisel, María Voth Velasco, Michelle Cornelissen, Dana Lipka, Julina Bezold, Natalia Rumiantseva, Empar Juanes Sanchis

Students the Maastricht Academy of Performing Arts: Anthony van Gog, Nora Ramakers, Diederik Kreike, Izak Berman, Luca Meisters, Anna Luca da Silva, Maarten Heijnens, Caro Derkx, Mees Walter, Maxime Dreesen, Anoek Oostermeijer

Photography: Team Peter Stigter

1. Michelle Cornelissen & Nora Ramakers
H2O  (ρ = m / V + 70 °C) - sin α = 1 . λ/d (c=f.λ)
Colour Fluctus, part 9

Colour Fluctus part 9 registers an unique footprint, captured by colour. The movement, translated by the pigments, shows a timetable and controls the colours and patterns. The impact of the movement becomes visible once the colour is poured into the water. At the same time, we archive and measure the body movements as manifestations of emotions. The pattern is a memory of this particular moment and tells a story about one's character.  
Performers: Laura Hogeweg, Froukje de Boer, Nora Ramakers, Michelle Cornelissen

Eva Růžičková at FASHIONCLASH Festival 2017

Jewelry designer Eva Růžičková from Czech Republic took part at the designer market at FASHIONCLASH Festival.
She is selected at DesignSUPERMARKET in Prague in December.

Eva graduaged at Academy of Arts, Architecture and Design in Prague (VSUP) in the studio K.O.V. led by Eva Eisler.
 She likes experimenting with nature materials and technology. Material, shape variations and attention to detail are important elements of her projects.
In her latest project called TIME LAPSE she works with the perception of time, in this case as a journey and process.

 „I was working with the rhythm, cycle, repetition and continuity and also with the returnig to my last projects. I used hammering as a technology which counts by bouncing every moment as well as a rythm of a body. And also I used remaining materials from my last project as a ebony wood, cedar wood, cork, slate, silver and cuper. I perceive jewelry as a deeply personal statement, something very close to the body. Birth, Growth, Balance, Physicality and Emotion are the key principles for me, which I would always like to include in my work” 

Participation is made possible thanks to Czech Centre / Tsjechisch Centrum.

Photography: Eliška Šárková

dinsdag 11 juli 2017

Fashion Talks at FASHIONCLASH Festival 2017

Looking back to inspiring Fashion Talks 
at FASHIONCLASH Festival 2017

"We live in a rapidly changing world where progress is accompanied by environmental pollution and ethical issues. The fashion world is a mighty billion industry, and like no other is able to create an illusion and seduce us humans and excite our senses. Today's fashion industry is a reflection of society with a strong focus on aesthetics. Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world."

(Does) Fashion Makes Sense? was the question posed during the 9th edition of FASHIONCLASH Festival. Although there is no answer that can satisfy this broad and complex question the panel at the  Fashion Talks provided positive food for thoughts.
Moderated by Saskia van Stein, artistic director at Bureau Europa, a stage was given to a several festival participants and professionals to engage in a discussion about the topic.
The first talk focused more on the senses and the body. Followed by talk that engaged a more broader view on the industry. Does fashion 'as an industry' make sense.

lecture performance Olle Lundin & Floriane Misslin 
Before the talks started, Olle Lundin and Floriane Misslin, provided the perfect introduction with their joint lecture performance.
By extracting postures and re-contextualizing them Olle Lundin hopes to denaturalize the body-language of high fashion. By doing this he has the intention to show the norms, ideals and invisible expectations that are inherent in the visual language discourse of high fashion advertising today! Floriane Misslin focusses on portraying non-binary identities in the mainstream media.  In the Fashion Makes Sense LAB she presented her current project ‘Uni-Sex’.

The speakers Emanuela Corti and Ivan Parati talked about their 'Sensewear' project. Their primary purpose is to stimulate and improve awareness of our senses, while training us to better use them all. Some Sensewear items are designed to mute physical sensations, some to sharpen them. The collection is inspired by therapies applied to Sensory Processing Disorders and developed with the technical support of therapists assisting people affected with autism. Anxiety, stress, panic attack are most typical autism’s symptoms but more and more people suffers them, therefore the collection is not addressed only to people with disabilities but it is aiming at enhancing everyone busy urban life.

Designer Sepideh Ahadi explained how she works and talked about her slow fashion approach. As a designer, Sepideh feels the responsibility to invite her audience to think about fashion in a different and more interactive way through her designs.

Carolyn Mair, the Chartered Psychologist and Chartered Scientist with a PhD in cognitive neuroscience, became an 'instant darling' with her point of view and knowledge.
She developed the MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion at LCF.
Another expert that shared her knowledge was Rosemarie Ruigrok. After selling her own company, Promax Corporate Fashion, she worked at Amnesty International, Fair Wear Foundation and as CSR consultance at Elsewear Foundation, known by “Green is the new black and as International cotton manager for Fairtrade. In 2007 Roosmarie founded Clean & Unique.

Another speaker was local designer Ebby Port, who expressed her challenges as being a young designer who wants to change the world but feels not as responsible, her statement was that the big companies should take the lead and take responsibility.

Jeffrey Heiligers and Eva Wagensveld talked about their project online platform SHI[R]T.
"The psychology behind fashion has become less about quality or durabilty and more about being fast, cheap and easy to replace. Does fashion make sense if the quality of the products is high, labour conditions are good and the environmental impact is minimal? In other words: Do you want to buy a shit-shirt, or rather invest in something fair?"

On Friday night they presented a participatory performance in the fashion show program, stirring the audience by literally facing a mirror to everyone.
Several members from the audience were randomly invited on the runway who were then donned with mirrored panels on their chest and back. Mirrors were then held up to seated guests, as questions such as “Do you buy because you can?” and “How come that a sandwich is cheaper than a sweater?” echoed in the background.

Photography Sem Shayne, FASHIONCLASH
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