LAU by Laura Verdonk | FASHIONCLASH Festival 2017

Photo by Kimberley Zondag

Meet Laura Verdonk.
She is a Dutch designer, based in Houten, The Netherlands. She obtained her first diploma in graphic design in Eindhoven, and then moved to Utrecht to study fashion design in 2011. Four years later (in 2015), she graduated as a menswear designer from the Utrecht School of the Arts. She realized she wanted to work in fashion at the age of 10. She owns a cat named August and she loves him dearly. One of her many guilty pleasures is Christmas music.
Currently she is working on her newest collection named Alexander, which will be presented during the FASHIONCLASH Festival on 1st of July.

"The 'Alexander' collection is inspired by romance and shows an elegant young man with a romantic feel throughout the entire collection using soft colors and fabrics and looking for the boundaries of feminine silhouettes and details."

Find out more about the festival's program and tickets: here.


Q&A with Laura Verdonk

What fascinates/inspires you and why? 
I love to get inspired by striking man types.

What do you want to communicate with your work in general?
With my work I always present an elegant and nonchalant man. I also always push the boundaries between the masculine and feminine.

Can you tell us something about the project you will present at the FASHIONCLASH Festival?
The Alexander collection presents elegant and nonchalant young men living the life of romance.

Why have you decided to participate at FASHIONCLASH Festival?
I presented one of my collections at the FASHIONCLASH festival 2016 which was a great experience.

 (Does)Fashion Makes Sense?

What are your thoughts on making ‘fashion’ more environmentally-friendly?

I surely think we need to consider making fashion more sustainable. Although as a small starting label it’s quite a challenge to really focus on it.




Fun Facts

What’s a standard day for you?
I have a job as menswear designer for a Dutch brand. In my spare time I work on my own collection.

Vegan, vegetarian, healthy diet or any food will do? Vegetarian

Are you a people's person or a loner? Definitely a people’s person

'It's about elegance and nonchalance'

This is how Laura describes her collection. The pictures on the left side of the post are some snapshots of it.