Posts tonen met het label Lumina Punto Carretas. Alle posts tonen
Posts tonen met het label Lumina Punto Carretas. Alle posts tonen

zondag 9 juli 2017

Zarvich from Uruguay

Meet Zarvich, a new brand from Uruguay, formed by designers Vivian Sulimovich and Florencina Gómez de Salazar. They have won Lumina 11 contest by Punta Carretas in Montevideo. Their price was participation at FASHIONCLASH Festival 2017 in Maastricht.
They presented their stunning collection Fungi.


How would you define fashion?
Florencia: Fashion is indefinite and volatile; it presents infinite options and changes constantly. It is a reflection of our society; an act of expression. For us designers, it is an exercise of sensitivity that helps us transform an ideal into something material. It has to do with beauty, tradition, luxury… but also with dreams.
Vivian: Fashion is one of the institutions that creates meaning. It compiles a sociological document that deals with the sensitivity of an era; with the important causes of social change and dominant lifestyles.




What fascinates/inspires you and why?
Florencia: Everything that surrounds us can be a source of inspiration; it depends on the sensitivity with which we perceive it. There is not one thing or person in particular. We always have to be alert and surprised by the world around us.
Vivian: My inspiration shifts and is usually related to daily life’s necessities. In an aesthetic level, I am often seduced by architecture.

Finding your own distinctive voice can be difficult, where and how do you find your personal creativity (before you start designing/during the design process)?
Florencia: I think creativity has to be trained and the only way to generate something different is through experimentation, and that takes a lot of work. Any path is a challenge; we live in a very competitive world. We have to celebrate difficulties because that is what pushes us to become the best version of ourselves. If you want results, you have to go the extra mile to stand out. You sacrifice a lot, but it is worth it.

What challenges did you face during the design process?
Florencia: Not having a team to carry out the work efficiently; one that has the appropriate technical knowhow and that you can trust will deliver in a satisfactory and timely manner.
Vivian: The most difficult part usually is managing the project; to coordinate the different work teams and ensure everyone delivers in due time and form.


woensdag 21 september 2016

FASHIONCLASH Festival x Lumina Punto Carretas


Attention! Uruguayan fashion designers, 
FASHIONCLASH partners with Lumina Punto Carretas

Since 2006, the Punta Carretas Shopping Center located in Montevideo (Uruguay) organize Lumina Punta Carretas, aimed to support the developing of local fashion industry.

Lumina Punta Carretas is a program aimed to promote young talents (students and graduates) of fashion design careers in Uruguay.
Through Lumina,  they provide them the opportunity to show their work, meet interesting companies to work in or build their own business. The final purpose is help the development of the fashion design industry in Uruguay, generating new jobs and supporting entrepreneurs so that they can live from their career.
For the past ten years, more than 700 young designers participated in the contest, number that grows every year, as so the fashion industry in Uruguay. 
Thanks to Lumina, 50 young designers have been integrated in the business world, either in existing retail companies or in their own entrepreneurship. Previous first prizes hace been London and Paris Fashion week, and courses at IED Milano and Polimoda in Florence.

The winner of 2017 edition will take part at FASHIONCLASH Festival 2017 in Maastricht.

Watch Lumina´s last edition, in April 2016: https://www.youtube.com/watch?v=sy8tBS96gcQ
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