Rita Sá from Portugal

Rita Sá comes from a small village in Portugal, near Porto. Probably the fact that she lived in a small village made her appreciate nature in a different way, paying attention to every detail and therefore becoming very emotional. For her, emotions are the most important part of a fashion designer’s work. This is reflected in her collection 'Glass ceiling', which is centred around the idea that 'if you have a glass ceiling, don't throw rocks in the air'. The collection explores the world of hypocrisy of the individuals who believe that it is better to be a false somebody than a true nobody. In a gradational process, the collection exposes the vulnerabilities that we try to hide.

Rita Sá's new collection will be presented at the Show Program on the Saturday 16th of June. You can buy your tickets here.

What made you realize that you wanted to work in (fashion) design?
My family has a strong connection with art, which has always influenced my interests. I have no doubt that fashion was the best way for me to express my thoughts and feelings. From the beginning of the creative process, until the last retouch before the models enter the runway, I worry about every detail and live it in a very emotional and personal way. Each concept, sketch or detail - however insignificant it may be - are a very personal discovery.

Emerging designers at ModaLisboa FW 2018

Filipe Augusto

The 50th edition of ModaLisboa - Lisboa Fashion Week fashion show schedule kicked off with emering designers. Still, after 25 years ModaLisboa continues their support for new talent through Sangue Novo (New Blood) platform. 8 designers where selected to show their collection, among them Federico Cina, the winner of FASHIONCLASH Festival 2017 talent award.

Rita Sá has been awarded with the price. She will join the very talented Filipe Augusto, the winner of October 2017 edition. Both designers will take part at the 10th edition of FASHIONCLASH Festival in Maastricht.
Sangue Novo participants: Federico Cina, Federico Protto, Filipe Augusto, Inês Nunes do Valle, Isidro Paiva, N'a Pas de Quoi, Opiar, Rita Sá

http://modalisboa.pt

Rita Sá - Sangue Novo FASHIONCLASH winner

Rita Sá is the winner of Sangue Novo / FASHIONCLASH Festival Award at ModaLisboa - Lisbon Fashion Week.

She will join  Filipe Augusto (winner of October 2017 edition) and present her collection at Fashion My Religion! the 10th edition of FASHIONCLASH Festival, June 15-17.

 

TELHADOS DE VIDRO
“If you have a glass ceiling, don´t throw rocks in the air” is the motto for the collection “Telhados de Vidro”, which describes the game played by those who desperately try to be something they are not; masked hypocrites who feel the need of ostentation in a “make-believe” world. Attacking others for problems that they also have, the individuals who make the collection choose to believe that it is better to be a false somebody than a real nobody.

Forming a grading concept from the first to the last look, the collection presents its first individual who seems to be impervious to anything around him and not afraid of showing he is vulnerable or weak. The second individual is clearly uncomfortable with this idea and tries his best to show his superiority, even if it means trying to be someone who is not.

From this point on, every individual tries to impose his superiority upon his predecessor, trying hard to hide all his/her weaknesses in an illusion game where nothing is what it seems to be, manipulating the truth and revealing only what is pleasant to the eye.
However, what is shown has no real utility and therefore is essentially futile. As we continue, there seems to be a lot of difficulties in controlling the flamboyance created within these individuals and as a result, instead of matching the silhouettes continuous growth, they drop suddenly. New volumes are now supported by small details that still prevail and the vulnerabilities that were hidden until now are completely exposed. The blue colour in the collection references the use of plastic bags, creating the idea of something that is disposable.