Fashion Makes Sense Award 2017

MUKASHI MUKASHI

FASHIONCLASH presents, in collaboration with Province Limburg, the ‘Fashion Makes Sense Award’, a stimulation award for conscious young designers. The Fashion Makes Sense award is awarded during the Dutch Earth Week (October 2017) in Maastricht. Out of the finalists, a jury chose one winner that’ll be rewarded with a money prize of €2.500. This prize will be used to produce a sustainable collection, which will be presented during FASHIONCLASH Festival 2018. In addition, an audience winner was chosen, this winner will receive a cash prize of €500.

MUKASHI MUKASHI by Birutė Mažeikaitė won the Fashion Makes Sense Award jury prize. The audience award went to Maastricht based knitwear label STRIKKS.

The jury, consisting of Carry Somers (founder Fashion Revolution), Desiree Kleinen (Ree projects) Jasmien Wynants (Flanders DC/Close the loop) and fashion designer Elsien Gringhuis, was unanimous about the sustainable fashion brand MUKASHI MUKASHI.

The awards have been presented on October 12 by Daan Prevoo, deputy of the Province of Limburg. Fashion Makes Sense Award is presented during Dutch Earth Week that took place from 10 -14 October 2017 for the first time.

In addition, Forza Fashion House organized a Sustainable Fashion Falk during the award ceremony. The talk, moderated by Elise Crutzen (fashion editor and writer) featured presentations by Jasmien Wynants and Carry Somers.

Fashion Makes Sense Award is a project by FASHIONCLASH, made possible thanks to support of Province of Limburg. The 9th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry.

 With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare.

FASHIONCLASH has the ambition to develop ‘Fashion Makes Sense to a returning part of the yearly FASHIONCLASH Festival and it is their aim to create awareness around this topic. With an annual prize, FASHIONCLASH introduced the ‘Fashion Makes Sense’ jury award and the ‘Fashion Makes Sense audience award. A prize for a promising fashion talent, that’ll have a relevant and innovative idea on the awareness and innovation around sustainability.

Fashion Revolution Week

Have you ever asked yourself who made your clothes?

It's Fashion Revolution Week, meaning the ethics of the £2 trillion industry.

Today marks the four year anniversary of the Rana Plaza factory collapse in Bangladesh, in which 1,138 garment factory workers were killed and a further 2,500 people injured.

Now in it’s third year, Fashion Revolution Week remembers those that had their lives cut short in the name of fast fashion and works to improve the conditions and wages of the 75 million garment workers across the globe.

Fashion Revolution was co-founded in London by fashion designers Orsola de Castro and Carry Somers. The movement has now spread to almost 100 countries. It has support from celebrities and big names in fashion including Stella McCartney, Lily Cole and Lauren Laverne.

Relatives of Rana Plaza victims hold photos of their loved ones. @Rohat Ali Rajib

Globally the fashion industry is worth more than £2 trillion. At least six of the world’s top 20 richest people listed on Forbes billionaires list are in retail - including Amancio Ortega from Zara, and Bernard Arnault CEO of luxury goods conglomerate LMVH.
At the other end of the scale, 90 per cent of cotton farmers and factory workers have no possibility of negotiating their wages or conditions.
"Have you ever wondered who makes your clothes? How much they’re paid and what their lives are like?," asks Orsola de Castro.
 "Eighty percent of them are women between the ages of 18 and 24. Many of the people who make our clothes live in poverty. This needs to change.” 

How can you contribute? -> Take part in Fashion Revolution Week! (24-30th April 2017)
Take a label selfie, tag the brand and ask them #whomademyclothes on Twitter and Instagram account. Head to www.fashionrevolution.org/resources to find everything you need to spread the word!
Last year, #whomademyclothes reached 129 million people through 70,000 posts. Around 1,200 brands responded, some with an opaque link to their CSR policy, others with detailed information and even photos of the garment workers.

More information about Fashion Revolution Week: http://fashionrevolution.org

Fashion Makes Sense - FASHIONCLASH Festival 2017
FASHIONCLASH Festival's 9th edition is composed around the theme 'Fashion Makes Sense'.
Through ‘Fashion Makes Sense’ FASHIONCLASH this year focuses on senses and making sense in relation to fashion. Ask yourself: 'Does fashion make sense to you?'. Find it out during FASHIONCLASH Festival, 29 June - 2 July 2017 in Maastricht.